With the world becoming more digitized by the day and the emergence of social media as a

major player, it can safely be said that media has metamorphosed the way business interact 

with their consumers. Today, media comes under a huge umbrella, it doesn’t limit to the 

broadcast, radio and newspaper stratum like the 90s, with the advent of newer and 

advanced technologies the medium has changed and so the content has to be modified 

accordingly. The web has pervaded the world, bringing with it a slew of perspectives of 

‘how we look at things’ in this case, the businesses worldwide. However, global companies 

have recognized social media marketing as a potential marketing platform, utilized them 

with innovations to power their advertising campaign with social media marketing. These 

days, the organizational cause has replaced the social cause as companies seek to engage 

with their audience via the online platforms.

Today, India is among the first proponents of social media marketing with competition and 

consumerization at its peak and brand building has become a business necessity rather 

than an option. Though companies are spending more money on marketing, many are still 

trying to figure out best-in-class strategies and measurements to a new thinking and best 

practice in the use of digital channels for marketing. This is where the relevancy of a 

consultant comes in; rendering creative writing, designing and handling multimedia and 

social media content, supervising the communication pathway of a product and providing 

end-to-end creative services for various business challenges; the role of a media consultant 

is inevitable.  The ever-going turf war of gaining the customers attention is a burning topic 

for most of the organizations, perceiving this a consultant aid the organizations to reap the 

expected out come by planning strategies and providing customized solutions.

The current edition of Consultants Review brings to you “25 Most Promising Media 

Consultants in India”. The list highlights some the most unparalleled consultants in the 

industry who are capable of leading their clients towards excellence by supporting them 

beyond advisory level. The proposed list aspires to aid individuals and corporations to 

choose the felicitous consulting partner, who suits their unambiguous requirements and 

help them triumph over the risks and threats in business and thrive towards excellence.