“Nobody counts the number of ads you run; they just remember the impression you make.” William Bernbach rightly said this to put across the potential that advertisements hold. For the past few years advertising has developed as a competitive marketplace where almost every other day, a new player steps in with an entire gamut of services. Most of these advertisers understand the influence an ad can deliver to the consumers, but not all of them are creative enough to reach out to the extent where the advertising material, be it a print ad or a TV commercial becomes compelling. Ravikant Banka, armed with his experience in the marketing and consulting industry founded Eggfirst Advertising and Design to help companies make a strong mark on their customer base through innovative advertising solutions. This Mumbai based company thus emerged as a name that provides distinguished services that help brands create lasting impression.
Withstanding Challenges and Coming Out Stronger
From building clients’ faith in its services to helping brands to stay relevant in the ever-changing and cut-throat world of consumerism, everything required specialised and continuous efforts from the Eggfirst team. “To stand out among the sea of brands and get noticed in the highly competitive scenario of in-your-face marketing, was a challenge faced by even the most established of brands. One false move or a slackening in the pace of your marketing and poof,” says Ravikant Banka, CMD, Eggfirst Advertising. The Eggfirst team took up these challenges by putting its three key pillars in place, i.e., strategy, creative and commitment.
These key measures helped the organization bust challenges of all kinds.
Rendering Distinguished Creative Solutions
The company offers an extensive service portfolio that deals with every requirement that a business may have in terms of advertising or branding. The major services offered by Eggfirst include Brand Building & Corporate Identity, Campaign, Print, Radio, AV/Multimedia, Outdoor, Events, Exhibitions and Promotions, Digital Marketing apart from others. Ravikant adds, “Right from identifying the problem at the grass-root level through research to evolving creative solutions across conventional and new-age media, we cater to various branding requirements across a host of businesses including retail.” With its unique & insightful strategies and industry expertise, the company has successfully carved a niche for its services. Jashn, DBS Bank, Marshalls, Tata Motors, HUL, Kokilaben Ambani Hospital and Cello are a few of the distinguished name in Eggfirst’s clientele.
Gearing Up For the Future
Eggfirst Advertising offers an extensive service portfolio that deals with every requirement that a business may have in terms of advertising or branding
Eggfirst’s decade long journey in the advertising space is inclusive of numerous milestones and accomplishments. Having focused on delivering success to its clients Eggfirst has won potential business opportunities and awards for its clients nearly. It also won multiple ABCI Awards, Rajasthan Patrika Awards and recently an Abbys too. Going forward, the company wishes to lay its focus on digital marketing, which apart from advertising is a major area of operation for the team. Besides, the company is soon going to release its first high budget online viral video for a kitchenware market leader brand. Detailing the future plans, Ravikant says, “We are keenly looking forward to exciting times ahead on both digital and mainstream front, especially national brands on national media especially television.”