Advertising Bureau & Consultants: An Ad Agency with the Correct Balance of Communication, Designing and Media Planning

CIO Vendor Media today is one of the most significant facets of the corporate world. Being an integral part of the business space it has been helping various sectors in marketing strategies and promotional activities. Owing to this, several advertising agencies gained momentum and Advertising Bureau & Consultants or ABC is one of them. The agency that set sail back in 1974 is still voyaging as a popular media agency in Kolkata. “ABC is the brainchild of my father, adman and veteran photographer late Asoke Roy Chowdhury who took a garage on rent and began his journey with the vision to create simple and effective communications that would work wonders for clients,” says Aveek Roy Chowdhury, the present owner of the firm.
Triumph over Hurdles
ABC aims to deliver ideas with simplicity and is presently holding a strong position in the media industry. Though the market is a little upbeat today, thirty years back the story was much different. During the 70’s, the idea of appointing an advertising agency for creative services was limited to few large organizations. Other organizations were indifferent towards employing professional communication strategies. Describing the process of overcoming these hurdles Aveek says, “We relentlessly educate our clients from various sectors in how to differentiate from the competition and create a brand with the help of original creative ideas and noticeable execution. Team ABC kept on grappling to acquire effective results with a limited budget by sharpening their skills and following strategies of designing persuasive communication. “It was tough to satisfy government and semi-government organizations, PSUs and private clients equally. But we tried our best and succeeded in delivering suitable results to all these sectors,” adds Aveek.
Building Strong Brands
Being a significant player of the media industry, ABC holds expertise in services such as creative, media planning & buying, print-production, filmmaking and exhibition. In addition to these, the company has a strategic tie-up with Mayabious Art for 2d/3d animation, architectural visualization and walkthrough. “Our clients depend on our quality assessment and we shoulder most responsibilities from start to finish. We encourage judicious spending and work out holistic solutions that add value to our clients' businesses,” explains Aveek.
ABC prides itself in being an expert brand creator esp. for startups, whose brands get noticed in the marketplace and draw attention from VCs and angel investors. Brands like Hearing Plus, Little Laureates and OPTM gained remarkable brand equity within a very short time. ABC also serves the biggies of the block such as Kolkata Port Trust, GRSE, IOCL (Eastern Region), Eastern Railway, NHAI, United Bank, WBSEDCL, WBSETCL, KMDA, WBPCB, KMC, Tantuja and Kolkata Police among others.

Being a significant player of the media industry ABC provides creative services, media planning and buying, print-production, filmmaking and exhibition pavilions

Apart from serving the government sector, the company has managed to show its excellence in the private sector as well by serving Linde India, Aludecor, Bengal Unitech, India Green Reality, Godrej Properties, GKB Opticals, Beekay Steel, Topcem Cement and many more.
Having followed the traditional approaches since the early 70’s, the firm has developed its strategies by adapting to the changes across the world. From a small creative boutique to a full-service INS accredited advertising agency – ABC has grown manifold in size and capabilities. It is gradually adapting and aligning itself with the digital age in order to stay relevant, original and impactful as an advertising agency.