Pancham Banerji, MD
he power of digital marketing lies in its ability to attract targeted traffic. Generally, all the digital marketing activities that consist of SEO, Social Media Marketing, Online Campaigns and Content Creation are aimed at generating more business and reaching out to new prospects. However, its rapid evolution has created numerous challenges for several companies, especially SMEs. Due to the lack of right talent and high expenses in maintaining a full-time marketing team, a lot of companies are depending upon digital marketing consultancies. Unfortunately, the external marketing agencies many times fail in generating steady business and profits from digital marketing efforts and the result is a complete loss for the client. Dedicated towards enhancing overall capabilities of clients through commitment, creativity and innovation, AdEngage is providing new market direction and modern optimization strategies to increase business growth for companies, whether they are a start-up or an established firm.
Headquartered in Mumbai, Ad-Engage is an award winning digital marketing consultant specialized in business transformation, establishing new revenue streams and driving profitable sales. “AdEngage was established in 2010 with a vision to solve sales and marketing challenges through Digital Marketing and Consultancy. Our focus is to solve business challenges, meet client objectives and drive growth by utilizing breakthrough strategies, content creation in vernacular languages and performance
oriented approach. We provide great brand experiences across digital platforms that impacts sale and delivers positive ROI,” Pancham Banerji, MD, AdEngage pointed out. AdEngage's overall marketing and advertisement umbrella covers everything starting from Digital Marketing services like SEO, SMM, Email Marketing, Digital Advertising, Digital Analytics, Conversion Rate Optimization, Media and PR.
Additionally, team AdEngage is also distinguished by its exceptional work that fetches measurable results which can be regularly tracked. They use some of the most advanced AI and premium online tools for SEO, Design, Product packaging, Analytics, A/B testing, UI/UX testing and, reputation and lead management in line with the industry trends and standards and use them to deliver outstanding results for clients. Pancham says, “We assure measurable results and monthly progress. Not many companies can execute performance focused campaigns month on month. It takes a lot of brainstorming and in-depth knowledge about client's business and its customer buying behaviour. At AdEngage, we think like business Partners rather being just an agency for the client.”
Within the entrepreneurial ecosystem of India and the technological sphere, AdEngage is positioned well enough to become one of the market leaders in performance marketing using the power of Digital Media. Their esteemed clients include Career Launcher (Mumbai), TIME Tuitions (Mumbai), Yellow Banana Food Company, Blue Bird Foods India, Speedjet Aviation Academy, Fern Hotels and Resorts, International Baking Company, Almouj (Oman), Casa Amarosa and many more. Talking about the success, Pancham reveals, “Today after eight years, several brands across India rely on us for up-to 90 percent of their overall sales. Our team has always been able to retain ¾ of all our clients by giving steady business from Digital Marketing since 2014. These figures are indeed massive and show our team’s commitment towards the business growth of our clients.” “Integrating AI and VR in our present marketing and advertising service will be one of the core focuses for the coming two years along with expansion plans in Central India, Gujarat and South East Asia. We will be setting up our own production team for ads and short films, nation-wide PR campaigns, executing events from concept creation to offline implementation. We want to be known as a one-stop solution for Advertising, Marketing, and Branding in India and South East Asia and strive to ensure that our clients don’t have to find multiple partners for their ever growing marketing and advertising needs,” Pancham concludes.