Cover Story

FABULOUS MEDIA: Driving Business Growth With Cutting Edge But Progmatic

Nikhil Sharma, Founder and Managing Director When a business is born, their main focus is often on how to get the first customers on board. Most beginners may rely on traditional forms of advertising such as print ads or pamphlets, or even hoardings for their publicity which may bring in a trickle of business. However, technological advancements have opened the gateway to a plethora of new communication methods, with the internet providing companies an opportunity to reach a whole new audience. According to Statista, with more than 460 million internet users, India is the second largest online market, ranked only behind China and by 2021, there will be about...