An evaluation on the purpose of consulting by Arthur N. Turner in Harvard Business Review states that the most common reason for business to seek consultation is to obtain information. An organization may want a consultant’s special expertise or the more accurate, up-to-date information the firm can provide. It further says that a client might wish to know whether to make or buy a component, acquire or divest a line of business, or change a marketing strategy. Seeking solutions to problems of this sort is certainly a legitimate function. Thus, a useful consulting process involves working with the problem as defined by the client in such a way that more useful definitions emerge naturally as the engagement proceeds. Since most clients are ambivalent about their need for help with their most important problems, consultants must skillfully respond to the client’s implicit needs. Even the most impatient client is likely to agree that neither a solution to the wrong problem nor a solution that won’t be implemented is helpful.

Now is the time for operational leaders to step up to the stage and become a linchpin in achieving company profitability and growth goals. Sound operations management transcends daily business requirements and builds competitive advantage. This is a much bigger vision than just being a cost-effective business enabler. It requires forward, innovative thinking and agile response to rapidly changing markets, technologies and global cost structures.

Working with the right consulting firm focused on operations can help a business operate more efficiently, effectively, and profitably. The operations practice connects clients’ strategies with execution. Whether it’s innovating to drive growth, strategically reducing costs, improving operational flexibility, managing risk, improving capital efficiency, complying with complex regulatory requirements or realizing deal value, such firms have what it takes to be a partner of choice. Ideally fitting into the picture is Ccerebrate Business Consulting, a company that brings proficiencies in strategy and operations through an implementation driven approach to help organizations align their bottom line to top line strategies.

The Genesis of Ccerebrate

The journey of Ccerebrate dates back to 2011 when Mr. Ajatshatru Sharma set up the venture to improve the current systems of operations for organisations bringing into consideration both the internal and the external factors to deliver a substantial financial benefit. Ccerebrate has been fully operational for 3.5 years. The initial 1.5 years were spent in conceptualizing the delivery approach. “During my course of studies at Hertfordshire Business School, University of Hertfordshire, I came across two professors; Dr Neil Spencer and Dr Chris To fall is. When I came back to India and decided to start my own venture, they were the ones who were very instrumental in giving me a lot of mental and professional support. Their presence gave me a lot of confidence to take the step forward,” says A. Sharma, Director, Ccerebrate Business Consulting.

At present, Ccerebrate Business focuses on strengthening organizations utilize their existing systems more effectively without making any capital investment until deemed necessary in order to maintain a good financial health. Enlightening more on the background of Ccerebarte, Mr. Sharma speaks, “Primarily many consulting firms restrict themselves to giving quotes to the customers without taking much trouble about the end result and its consistency. However, we ensure both through our services and definitely with implementation expertise deliver bottom-line improvements for them.”

Ccerebrate Business Consulting has a different approach to business issues. “We are business consulting with systems, processes and solutions approach. At Ccerebrate, we see these as the most critical of all other extraneous and indigenous factors that we could list down which lead towards the success of any business. We do not see improvement and subsequent change as a short term approach and if some companies do, probably they are looking forward to a short term gain and probably this is what we strive to change and help companies build a new robust approach towards the internal and an external system dynamics.,” speaks A. Sharma, Director, Ccerebrate Business Consulting.