Cover Story

Ccerebrate Business Consulting: A Three Pronged Implementation Driven Approach to Business Problems

An evaluation on the purpose of consulting by Arthur N. Turner in Harvard Business Review states that the most common reason for business to seek consultation is to obtain information. An organization may want a consultant’s special expertise or the more accurate, up-to-date information the firm can provide. It further says that a client might wish to know whether to make or buy a component, acquire or divest a line of business, or change a marketing strategy. Seeking solutions to problems of this sort is certainly a legitimate function. Thus, a useful consulting process involves working with the problem as defined by the client in such a way that more useful...

Contents