“To give real service, you must add something which cannot be bought or measured with money and that is sincerity and integrity.”This quote by Douglas Adams clearly defines the approach of Way2Wealth Realty Advisors, a real estate advisory company, corporate office in Mumbai. There is no denying to the fact that money remains a major constraint in all the real estate deals, but faith and integrity remain the driving factors for those looking forward to invest in properties. Considering this, the founding team of Way2Wealth entered the realty space abiding by its core values to maintain faithful relationships with clients &associates,manage the unorganized traditional practitioners and ignore unethical practices.The real estate industry, which is more often identified as the most unorganized and fragmented sector,is now adopting digital transformation. With time, the sector is also witnessing the rise of organized international real estate practitioners in the Indian marketplace. This evolution and emerging growth prospects for Indian real estate players became the founding stones for Way2Wealth Realty Advisors, a Coffee Day Group company.
Way2Wealth hit the market with the objective to bridge the knowledge gap that prevails among the property buyers & sellers and to come up with the most appropriate solutions for them. To make this happen, the company crafted a service portfolio that includes almost every aspect that remains crucial in any real estate deal - Property Advisory, Loans, Property Insurance, Documentation andLegal Clearance. With such an extended portfolio, the company enabled the customersavail all real estate linked products and services under one roof.
“Way2Wealth leads an initiative as a thought leader to fulfil business and investment needs of Corporate and Individual Customers by offering a range of services in the Real Estate arena,” says Amit Choudhury, Head - Real Estate, Way2Wealth Realty.
Way2Wealth leads an initiative as a thought leader to fulfil business and investment needs of Corporate and Individual Customers by offering a range of services in the Real Estate arena
This new age real estate advisory company, like any other newly commenced firm, faced numerous hurdles in its initial phase of existence. Nothingincluding the market trends and mindsets of customers seemed suitable. But, the team of Way2Wealth took up the challenge of shoving the sleaziest practices in the market away. The company emerged as an organized player among the other unorganized real estate broking companies and thus, the journey ahead had multiple roadblocks to be encountered. With predefined objectives and a clear roadmap, the team went on and became what it is today. Detailing the company’s approach, Amit says, “For us, service has always been a priority as compared to sales, because if we sell right then we could keep our customers intact and cross sell other products offerings of the company.”
The company started its journey from Mumbai and later with its continuous efforts; it reached out toBangalore, Delhi NCR, Hyderabad and Pune. Moving forward, the team is planning to multiply its efforts to strengthen its position in the market. One of the steps in this direction is to come up with an exclusive and analytical website for real estate advisory and loan products.Another major focus area would be the affordable housing segment and 3-fold-revenue jump by the end of next financial year.Explaining the company vision, Amit elucidates, “Our vision is to be in the top 10 deal makers in residential segment among organized real estate practitioners in India by 2020.”