In today’s competitive market scenario, a business cannot gain immense success without proper marketing. To attract and retain customers, entrepreneurs need to understand the value of marketing. However, a full-fledged marketing and sales department in SMEs is a difficult proposition as it involves financial expenses; this is where Nucleus Marketing and Consultancy comes into the picture. Twelve years ago, when Aragam Arun started Nucleus Marketing and Consultancy he was not merely trying to help organizations to clear out the paths to achieve a successful marketing mantra. His objective was to be a platform for entrepreneurs to grow their business. Incorporated in the year 2003, the firm is dedicated to backing up SMEs with marketing their products and partnering with them to find solutions in the critical area of application engineering.
Started as a service provider in the field of electrical components for assisting SMEs to out load marketing and sales activity in the Indian context, the firm has been a pioneer in the industry. “Most of the product manufacturers are not well known in the market. They face difficulties in terms of identifying themselves, placing their products, and to establish a market,” says Aragam Arun, Founding partner & Manager, Nucleus Marketing and Consultancy. Perceiving this, Nucleus provides services and shares expertise to
manufacturers, to offload their marketing and establish products in this vibrant and competitive market.
Over the years, the firm has developed a systematic approach towards weaving solutions related to marketing, finding customers and establishing networks. By providing vital links to products and customers, the firm brings to the table 12 years of experience and expertise. “Our strength lies in the confidence of building a market for every product; which has also helped us bring the best out of us for the clients in terms of product and values,” proudly says Arun. According to him, the firm has come through twists and turns to achieve the status they enjoy within the client circle today. Enabling its customers and partners to reap the intended result through the well-chiseled services, the firm brings out the best possible outcome in the marketing space. Today, both national and international clients enjoy the marketing strategy that Nucleus brings in. “We started out with a French company, to market their product in the Indian context. In the last few years we have been associated with many European and Indian companies,” he expounds.
Enabling its customers
and partners to reap
the intended result
through the wellchiseled
the firm brings out
the best possible
outcome in the
Being a single platform where complete solutions related to marketing, finding customers and establishing network across the country is made easier, Nucleus is taking their products and services to a new level. “Our aim is to support SME, especially the micro manufacturers. In the near future we shall be chalking out our plans for two German manufacturers in the Indian context,” says Aragam.