Cover Story
Crow\'s Nest : A Ground-Breaking Assistance in Digital Marketing
While going through the news feeds or chatting with friends on social media, we often come across advertisements displaying on the right side of the screen. Even pop-up ads on computer screens often divert us to check out the respective websites. Be it a matrimonial site or an online shopping zone or a brand offering discounts, the human eye never fails to get distracted with lucrative offers. This human trait has encouraged entrepreneurs through years in building diverse marketing strategies for promoting their brands. However, be it a distraction or an attraction – the word “Marketing” has been highly influential in modern times and has always helped brands...
Contents
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10
Crow’s Nest: A Ground-Breaking Assistance in Digital Marketing
Saheli R Chowdhuri
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14
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8
Emerging Trends in Risk Management – What Risk Management consultants need to anticipate
Unnikrishnan P, Global Director – (Risk Management, Analytics, IT & Financial Risk Advisory Services), Hewlett-Packard
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16
Is Marketing Consultancy Dead?
Piyush Gupta, President, Kestone Integrated Marketing Services
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25
The Agency of the Future will have to ‘Re-orient’ and not Merely ‘Reinvent’
Anisha Motwani, Marketing & Digital Strategist, Max Group of Companies
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31
Strategizing- In Pursuit of Exponential Growth of Businesses
Vinod Menon, CEO & Director, Citrus Ventures
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39
Optimising Marketing to Build Value for Businesses
Poojaa Kumar, General Manager - Brand & Marketing, Qwikcilver Solutions
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43
Current Marketing Consulting Landscape in India
Meeta Wasan, CEO, Doon Consulting
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49
Current Landscape of Marketing Management Consulting Sector in India
Pranshu Sharma, Business Development Manager, WaferWire LLC
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53
Marketing in the Social - Mobile Age
Nikhil Moorjani, Marketing and Sales Head, HealthifyMe
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58
Digital Future… Let's Cross Breed it with a Warm Past
Gitesh Agarwal, ED - Chief Marketing Officer at D&M Workspace Solutions