It is increasingly recognized that creativity and innovation are critical to business success, especially in today's ever-changing and unpredictable environment, although creativity is the ability to come up with fresh and unique ideas, innovation is the ability to bring those ideas into motion. Creativity and inventiveness, when properly nurtured, result in creative problem solving for the company or audience, they have solutions to everyday issues and make life easier for everyone. When it comes to company developments, the same law applies, a business will operate more effectively if you solve problems in a creative and imaginative way. They can also help the company make a name for itself and obtain the competitive advantage that all companies aim for.

Importance of Creativity and Innovation for SMEs
The term innovation refers to the creation of more efficient systems, goods, and ideas. It could mean introducing new concepts, enhancing services, or developing dynamic product for an SME. It has the potential to serve as a catalyst for your company's growth and adaptation in the marketplace.

By creativity, it means altering your business strategy and modifying your external conditions in order to have better goods or services. Effective innovation has to be a part of a corporate plan, in which an SME can cultivate an innovative environment and provide opportunities for creative thinking. It can also improve the chances of a company flourishing by creating more efficient operations that lead to higher efficiency and success.

How can Creativity and Innovation help SMEs in Gaining more Business?

1. Creative Development –
Today, revolutionary skills are needed for small firms, and SMEs will develop by knowing how to be creative. A company has to master this management ability to help you turn the imagination into something useful. When you have this market talent, you will realize that it brings up endless possibilities, allows you to enter new market horizons, and allows you to stay on top of the latest industry phenomena.

2. Solve Problems Easily –
To address some challenges SMEs need to think outside the box, you will sometime run into issues that don't seem to go anywhere and to come up with a solution that was never thought of before, a company needs to think far beyond the box. This way, they can create a product, organize the supply, and come up with a unique way of improving a company.

3. Reinforce a Brand –
Leadership style favours innovational branding, this method reveals data that can assist executives in finding new ways to be more creative. It's notable as it's generally accepted as one of the most critical factors in achieving success. It ensures the long-term viability of a company, such as product management.

4. Increases Productivity –
Think creatively in order to function efficiently and concentrate on what you need to optimize and what you need to reduce. Also, emphasize the technologies and business processes that can help you improve profitability.

5. Have a Unique Selling Point –
Customers would typically view creativity as one that contributes to products or a business. If implemented correct strategies, it can give a competitive advantage for an SME, particularly in a competitive or rapidly evolving market. It will increase the attention and interest, and the consumers would be more likely to pay more for something which is very well crafted, rather than the less innovative and less expensive competitor.