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How can SMEs and Start-ups Plan for a Successful Business Rebound?

By Tanuja Akkannavar

The most affected sectors due to the ongoing pandemic situation are SMEs and start-ups, due to lack of funds, customer engagement and business most of the SME and Start-ups have put a hold to their organizational functions. But, as the market is overcoming the crisis, the SMEs and Start-ups are planning to recover their operations and businesses, following are some of the strategies to plan for a successful business rebound:


1. Digitization
The businesses have a great deal to benefit from digitizing their operations in the current pandemic situation as people are choosing more of cashless transactions. The use of paper documents and analogue processes, particularly in the light of the pandemic, is simply not conducive to an efficient and successful company. But digitization can also, go beyond supporting working from home and functioning on the cloud, many digital advances can benefit companies, and on the other side of the crisis, specifically, can be a huge advantage. 

2. Evaluate the Previous Failure Factors –
Accepting and determining what went wrong can improve a lot of things for a company, so to identify the exact cause of your failure, you will need to go back over the entire process. Your failure could be due to your marketing plan, sales process, bad goods or services, poor communication or many other items with your operations or customers. You know what mistakes to stop making in the future when you find out why if it's much easier to realize the truth of what you have done wrong than to keep making the same mistakes over and over again and not understanding why no matter how hard you try, you can't succeed.

3. Develop Strong Marketing Strategies –
If companies are struggling with their cash flow, they are more likely to start cutting their least important services. Certainly, the current pandemic crisis has modified the financial challenges for companies, and this has caused them to get rid of or decrease activities such as marketing. However the issue is that marketing is a company's lifeblood, the significant thing to remember here is that if any organization is not prepared to invest money into advertising and marketing, your recovery will be slow after the pandemic. 

4. Upskilling the Employees –
Some SME business leaders overlook productivity problems as being an issue with lazy or unenthusiastic workers, but it points to a very different problem. You will need to make sure that your team members provide the organization with the kind of efficiency you are aiming for just as you should be looking at ways to will your expenses.

5. Flexibility –
When we recover from the pandemic, nobody knows what to expect and normality returns to life. This means that SMEs and Start-ups need to be prepared to be versatile and to adjust their models and methods, as evolving consumer needs and demands dictate.

In your next professional endeavour, using the time to create productive recovery techniques will help you rebound stronger. Taking the time to heal in the way that best clears your mind and leaves you feeling the most refreshed, whether, by meditation, exercise, or both will pay dividends now and in the future, when you're back in the thick of work tension.

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