Cover Story
Consultants Of The Year
2020 has been a strange year for everyone and the covid19 pandemic, as well as the resulting lockdown, has put our lives and our economy through unprecedented scenarios. The corporate realm has also faced the brunt of the hit brought in by the pandemic and businesses across the globe have suffered financial loss owing to this and the lack of business has pushed some organizations towards bankruptcy and shutdown. With that said, businesses that have been able to plan accordingly and adapt to the changing scenarios have been able to ride this storm and are coming out of it even stronger than before. 2020 has also been a year where many business owners truly acknowledged...
Contents
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4
Decoding the Secret of Success with Consultants
Deepshikha Singh, Managing Editor
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8
A Note For A Modern Marketer: Content Ignites Engaging Conversations With Millennials
Neha Kulwal, Country Manager, Admitad India
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14
A Finance Leader's Mantra In Today's Era Of Digitisation
Neeraj Dotel, MD - India & Saarc, Sap Concur
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18
Customer Engagement For Driving Business Growth
Sohrab Sitaram, CEO & Director, Keventers
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25
Better Work Environment For Better Employee Development
Sumit Sabharwal, Head HR, Fujitsu Consulting India
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32
6 Ways Institutes Help Nurturing Of Innovation Inorganizations Bysolving Complex Business Problems
Sanjeevani Ayachit, Officiating Director, Sid Pune
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40
Addressing The 'Humanelement' In Data Analytics
Chris Mazzei, Global Chief Analytics Officer, EY
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48
The Changing Face Of Marketing In Today's Data Driven World
Priyanka Sharma, Head - Marketing, Cignex Datamatics
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56
CFOs Choice Of Growth Path: Organic Vs. Inorganic
Mitesh Shah, Head Finance, Bookmyshow
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58
The Significance Of Developing Consumer Experience For Achieving Higher Business Efficiency
Rohit Dhingra, Co-Founder & CEO, Tagg