Vineet Trakroo, CEO
he journey of Evolution Strategy Advisors(ESA)LLP began in 2013 with a team of professional CXOs who had a string of success leading both India and International brands and many of them being colleagues or ex-colleagues. The core team had brought in many innovations in dong business, created new products and categories, created market leaders and significantly added to shareholders’ wealth. The team felt the need to offer their skills to more and more companies sothat they too can become global organisations or succeed in India. “There was a gap in the market with midsized companies not having the talent to deliver a strategy and we offered our learnings to these companies,” speaks Vineet Trakroo, CEO.
ESA offers innovative solutions for business growth for large and medium corporates and over the years has tied up with an NSI Business Solution, CA, the USA to offer a diagnostics solution in sales and marketing for large consumer, pharma, building material and automobile companies in India. “We are the first and only company to offer diagnostics in sales and marketing in India. We have aided business growth for many industry leaders in the above sectors and are now poised for offering this solution to midsized companies too,” informs Vineet.
ESA’s consulting recommendations are arrived at from the people associated with the clients’ organizations or stakeholders thus there is accuracy in problem identification and solution. The time it takes to turnaround projects can be as early as three six weeks which is faster than any other consulting organisation and the same is done with no compromise on information gathered. “We have delivered performance to some of the Fortune 500 companies as well as Industry leaders in Auto, Pharma and Consumer
organizations and partnered them in their path to success which has been implemented by them and fruits realised.” Vineet asserts.
The company commenced its operations by offering opportunities for business alliances and representing some of the leading international brands in Cosmetics,Personal care,Home Appliances and other FMCG categories. Brands like Honeywell, Westinghouse were being represented in India for alliances. “Alliances are still one of our verticals and we represent some of the leading international brands who are looking for partners in India,” he says.
" ESA’s clients include Tata Motors, Pepsi, Saint Gobain, Asahi Glass, Crompton, Camlin, Abbott, Lupin,Glenmark, Denver Deos, Parry Sugar, among others"
Evolution primarily offers its services to clients in Automobile,Durables,Consumer products, building materials, publications and FMCG. “Our team leaves no stone unturned to identify the problems which hinder the growth of businesses. The techniques and tools we use also help us to diagnose business issues as well. There have been getting repeated business from 90 per cent of our clients which is a reflection of the clients’success,” Vineet mentions.
The Growth Story
Team ESA is mentored by a few important mentors from the industry who advise the team on their strategies. In terms of revenue, ESA has grown by 50 per cent YOY in the last three years. Vineet avers, “What matters most for us is the type of projects we work on. We have worked on solving some of the most complex business issues and for business which are close to 10,000Cr in value. Our clients success is our success “
Envisioning being one of the largest consulting organisations for operational strategy, team ESA plans to enter new companies in the existing sector and offer solutions to sub 2000Cr organizations too. “We plan to become one of the largest consulting organisation offering services to different scales of operations from Envisioning being one of the largest consulting organisations for operational strategy, team ESA plans to enter new companies in the existing sector and offer solutions to sub 2000Cr organizations too. “We plan to become one of the largest consulting organisation offering services to different scales of operations from 100Cr to 50,000Cr. We are also working on sales and marketing analytics and helping our clients take informed decision and plan for growth bases our analysis,”he concludes.