hen life threw lemons at us we made lemonade. In 2014, Sowjanya Bonda,one of the founding partners of AND Business Consulting met with a bike accident. She was bed-ridden for a few months and started looking out for work-from-home options. She enrolled with a freelancing platform and eureka, she received an interesting consulting assignment. She partnered with Kirti Poddatoori to work on the assignment and soon received a second assignment from a consultant for Confederation of Indian Industries (CII). That is how the story began. By the end of 2016, the business was growing and Dhruv Tandan, the third partner joined to support in operations and execution.
A huge gap in the availability of quality consulting services to Small and Medium Businesses(SMBs)was evident which caught the attention of the founders. Minor interventions they made were leading to tremendous results for the clients within short intervals. This kept them motivated to innovate their business offerings as per the SMBs’ needs. Since then, AND has been helping businesses achieve their objectives, manage risks and improve performance through their expertise working cross-industry. Till date, team AND has worked on some really great assignments with some very enterprising entrepreneurs. Some of their marquee clients include World Bank, Confederation of Indian Industries(CII), Environment Protection Training and Research Institute(EPTRI), Atin OOH, Lahari Resorts, etc.
“We’ve worked on more than 40 consulting assignments and connected 20 companies to potential investors. We’ve also raised Rs 40 cr. for clients in food processing, retail and infrastructure,” informs Sowjanya.
Enhancing Business Values
AND Business Consulting offers services that are structured around financial and commercial aspects of these businesses - be it preparing an information memorandum, business plan, financial model, contract drafting and analysis, and any other support for fundraising. The services are designed with a client-centric approach. “Our revenue models are based on win-win principle where we get our compensation when the client’s intended outcomes are met,” Dhruv mentions. Team AND deems fund planning and fund-raising as their flagship offering wherein they educate, prepare and tie-up various forms of financing for SMBs and start-ups.“Many promoters / entrepreneurs are quite hands-on with respect to operations and marketing but rely on traditional and limited sources of financing like reserves, friends & family, bank debt. We bridge that gap with our financial prudence, planning and execution,”he adds.
A Dynamic Team with Collaborative Approach
AND Business Consulting, till date, has worked on more than 40 consulting assignments and connected 20 companies to potential investors
Our USP is the pedigree and experience of the team. Two partners are from the prestigious IIM-A, both have more than a decade of experience in the financial consulting space. Our third partner also has an MBA degree and worked with renowned consulting firms like Ernst & Young and Frost & Sullivan.
The company believes in collaborative working and has partnered with experts in legal, marketing, technology and CA services. Narrating the future plans, Kirti says, “In the coming decade the consulting industry is expected to thrive as more and more Corporates try to work with leaner teams and engage subject-matter experts on a need-basis. Being a boutique consulting firm, we are able to attract entrepreneurial talent and harness this opportunity”.