Kickass Infomedia: Attract. Engage. Convert

CIO Vendor Anurag Gupta began his corporate stint with the marketing division of a leading telecommunication company, Sterlite Technologies Ltd. Working there for about nine years, he decided to quit his job and pursue higher studies. There after, completing his master’s programme from Asian Institute of Management in the year 2011, Anurag gave a thought to change his profile and do something of his own. The life-changing moment crept in when Anurag was creating a Learning Management Software (LMS) for his institution. It was a part of the educational project. While doing this project, which was a part of digital marketing, he came across the trends and the demand of it. Thus, with the strong desire to begin something unique, he got into web designing which later on motivated him to venture into the digital marketing platform.

Explicating on the inception story of Kickass Infomedia, Anurag Gupta, Founder, speaks, “My interest and my experience with different organizations at diverse field helped me identify the constraints in the marketing field. Also noticing that digital marketing was then an evolving market and many companies were approaching the third party for digital activities, I felt that there was an underlying opportunity to flourish in this domain. Therefore, Kickass Infomedia – a digital marketing platform that offers end-to-end digital marketing solutions came into being.

Best of Services under One Umbrella
Established as a boutique Digital Marketing & Hybrid App Development agency, Kickass Infomedia strengthens its sole focus on lead conversion.Believing in ‘Practice before Preaching’, the company sights to offer tailor-made solution to its clients by acquiring a clear-cut idea, scenario of the market &
the business to help them gain visibility and profitability. Offering its wider range of services that are built in Analytic backend software, Kickass renders an array of ‘Online Marketing, Digital Marketing & Web Development Services’. The services include web design, website management, social media marketing, SEO, PPC, local business marketing, mobile marketing, email marketing, reputation management & more. Capacitating profit-driven approach strategies that aids businesses to get more traffic & better conversion, Kickass Infomedia based on its proven & effective methodology strives to generate maximum RoI for its customers. “Our websites are optimized and delivers quality results. With meeting services that directly implies the right solution we try to build responsive websites that auto-adapt to device screens,” avers Anurag.

Goa Headquartered Kickass Infomedia with a team of 10 people aspires to become a pure marketing consultancy firm rather than a software development or web designing company

He adds, “From coupon, deals & eCommerce websites to corporate sites for consultants, facility management, travels, educational institute & others we have demonstrated our capabilities in best functional websites.”

Integrates AI & Machine Learning to Deliver Oriented Solutions
Goa Headquartered Kickass Infomedia with a team of 10 people aspires to become a pure marketing consultancy firm rather than a software development or web designing company. The company tends to be recognised as the No.1 Digital Marketing Company in the states of Goa. Trying to add real, measurable difference for client’s businesses to gain online web presence, the company also outsources content marketing activities and delivers clear bottom line oriented solutions. Moving ahead to conquer the space with adopting AI & Machine Learning, Voice based interface & others tools, Anurag concludes, “We want to carve a niche by integrating all the upcoming innovations in the digital line. Along with that, we want to grow exponentially and help the businesses with best of services.”