Regional PR: Cutting Edge Media Strategies & Quantifiable Results

CIO Vendor In 2009, one of the leading companies in the mobile handset industry - LAVA penetrated into the Indian market. At that time, leading players like Samsung & Nokia were dominating the market. Moreover, the mindset of people was drifted by the perception that apart from the renowned brands, the others that existed were Chinese based models. So before LAVA could trace into the market it had a whole lot of competitions to sustain through. Noticing this New Delhi based Regional Public Relations decided to help them out. The company with its strategically profound ideas started its PR activities in the cities that were appointed by LAVA to set up their dealers. Working around for 6-7 months, Regional PR was able to derive quantifiable results that depicted LAVA’S strong presence in the regional market. Therefore, helping LAVA to enrich & promote with changing the people’s perception, Regional PR also established itself in the trending marketing space.

The beginning of RPR dates back to a time when VivekSood, a resident of Himachal Pradesh came to New Delhi to pursue his Chartered Accountancy programme. Not being fascinated much by numbers he wanted to do something in the media domain. He got an opportunity to start his career in PR. Learning from the scratch and travelling across various regions, he noticed the huge demand of PR in rural marketing platform along with realizing that the need of active PR support can go parallel with regional/rural marketing. Thus, he incepted Regional PR.”

Qualitative, Tangible & Feasible Solutions
Embarked with the objective to create a network ecosystem of
PR and train local population, RPR initially started as a two people company. Later on, they began to workas a regular PR firm by acting as a ‘One Window Solution’ for major PR requirements. Creating two separate teams dedicated for Regional level PR & for metros, RPR basically dealt with media visibility & media coverage. The major services rendered by RPR include Media Relation, Regional PR, NGO Communication, Digital PR, PR Outsourcing & PR for startups. Besides regional & rural brand penetration the company also proffers services in areas of Social Media, digital marketing fortifying itself as a single point of contact for traditional media, new media, research & technology reports. “We try to understand the client’s long & short term objectives with building strategies for both media & non-media support. We also manage the back-end operations of various government organizations& startups at an affordable & transparent approach right from conceptualization to execution,” mentions Sood.

RPR is a consortium of professionals that assure out of the box thinking, seamless execution & unmatched results for clients business growth

Bringing Innovative Ideas to Digital Marketing Spectrum
A consortium of professionals that assure out of the box thinking, seamless execution & unmatched results for clients’ business growth, the team of RPR with a network of 120 associates has been able to set up its offices in 125 cities across the country with having so notable clients such as LAVA, Kent RO, Somany Tiles & more. Looking forward to partner with Go Group of Malaysia and reach out to companies of Taiwan, Cambodia, KL, Singapore, Hong Kong, RPR captivates to bring innovative ideas and capture the entire spectrum of digital marketing. Recently, the company has started its real-time video testimonial services to promoteits product and enhance buyer’s experience. Explaining about the future plans, Vivek concludes, “As the PR industry in India is in the nascent stage we want to be in the forefront. Soon we are going to work on apps & get a hold of the regional media channels.”