r. M A Subramanian was working as a system’s & financial analyst, with a leading Multinational Pharma Major in his early days of his professional career. During this time, he had come across the hiccups associated with the banking world. However, with changing circumstances he found himself with an idea to start a venture on his own. Being familiar with the banking industry, he was motivated to start a Non-Banking finance company. Thus, Prime Finvest & Leasing Ltd. (PFLL) came into being in 1993. The company specializes in identifying capital requirements at various stages of growth and helps clients partner with the right segment of capital sources including banks (Indian and International), large financial institutions, mutual funds, venture / Angel funds and private equity funds.
PFLL began its operations at a time when NBFC’s were still gaining a foothold & regulations still being modified. Moreover, with strong background knowledge on the leasing business and involvement with Bombay Leasing Association, Mr.M.A.Subramanian was able to obtain sufficient funding and client attention. However, things took a turn after 1997 when unscrupulous borrowers started taking lease without their knowledge & the leasing industry went through substantial stress.Gradually PFLL reduced their leasing work. Since NBFC’swere new to India and many people took undue advantage of it, things started to deteriorate further. Speaking further, Mr.M.A.Subramanian says, “The loopholes in the system were leading to closing of several leasing firms. By 1999, most of the firms discontinued its operations and we decided to minimize our leasing operations and started to provide consultation services in two or three major areas of finance, which over a period of time we built an expertise in.
An Array of Services
PFLL provides comprehensive solutions to help businesses maximize the growth potential by identifying the capital requirements well in advance and syndication of the funding requirements. The firm provides corporate advisory services pertaining to Debt syndication and Restructuring, Private Equity, Merger and Acquisition, Amalgamation and Demerger, Financial Engineering. - NCD's / CP / Placement of shares etc.
Additionally, they also provide specialized resolution services & hand holding in the space of Non-Performing Assets, One Time Settlement Consultancy, Stressed Asset Reconstruction, Strategic Financial Infusion, and others. Throwing light on, Mr.M.A. Subramanian avers, “We help our clients in syndicating funds from the banks, suggest them the right way of finance and advise them on the kind of interest rates they can get. We also help various large and mid sized corporates in financial restructuring and planning. We at PFLL believe that the client’s requirements & issues are our own personal issues & not only look at the assignment professionally, but also give it a personal touch.
PFLL provides comprehensive solutions to help businesses maximize the growth potential by identifying the capital requirements well in advance and syndication of the funding requirements
What gives PFLL an edge over others is its Advisory Board that consists of Senior Bankers from large PSU’s & Private Banks who have held top positions in their career. They have been instrumental in supporting & assisting the Company’s already strong Board Members in varied assignments which have been executed successfully in the last 20 years.
Our major strength is to execute assignments quickly & immediately which are otherwise deemed to be difficult to complete.
Over the years, PFLL has been able to successfully and satisfactorily execute fund raising for industry majors like The ESSAR Group, Garware Group, Jet Airways, Shriram Group, Ruby mills, NEO Sports (Nimbus), amongst others. The company has attracted repeated customers with its quality services. “We have never advertised or marketed our services; most of our clients have come to us through word of mouth references,” he adds.
Narrating the future plans, Mr.M.A.Subramanian says, “In future, we want to become a full-fledged Asset Reconstruction Company (ARC). We will also do funding activity from next year. Last year we started our operations in Middle East on the syndication space, but we also got access to lot of funds with lot of NRI's who were willing to invest.