In a truly customer driven economy, success comes to those companies who are in touch with their customers round the clock, satisfying all their product and service specific needs. To attain success and fulfill their customers’ expectations and provide them the right solution, every business entity needs to know the art of managing the organization’s relationship with the customers and prospective clients. Customer Relationship management (CRM), a widely used system in today’s hyper-competitive world is a strategic means to develop strong relationships with customers by providing a platform to assess their individual needs and behaviors. To deliver the Customer Relationship Management (CRM) software entirely over the internet, Marc Ben off founded Salesforce.com with the radical departure of the traditional server model especially for business software. Since its inception in 1999, Salesforce has achieved phenomenal growth. From $4 billion upstart in 1999, Salesforce has built a commanding lead in the $20 billion market for Customer Relationship Management, outselling SAP, Oracle, Microsoft, and IBM. As the clear market leader in the industry, Salesforce is also the most innovative company enhancing its systems almost three times a year. But due to its constantly evolving and technologically advancing nature, Salesforce users find it difficult to cope with the continuous change in the business environment. In this case working with a consultant, not only helps businesses to get a perspective that they had never thought of or understood and get a vision of where they need to be, but also helps them to find success with Salesforce.

With a rapid career ascent and deep-rooted passion for Salesforce, Shivanath Devinarayanan founded his own consultancy of pure-play Salesforce services provider-Dazeworks in Kochi. Being a partner for all things Salesforce – be it development, implementation or expert architectural guidance, Dazeworks is a real-world consultant that understands the challenges faced by its clients, advises them on the best steps to tackle the roadblocks and works towards achieving it with their team. The founding story of Dazeworks tells a tale of audacity and persistence. In order to a get better understanding of it, let us trace back Shivanath’s Salesforce journey.

The Salesforce Journey

Back in 2010, when Shivanath graduated from Mahatma Gandhi University,Kerala, he had no idea that his learning curve will change into his career path. “Ever since my first job, I fell in love with Salesforce and in spite of less relevance of the platform at that time, I took the risk to invest my career in it. And with the craving to learn more about the platform, I shifted to Gurgaon as Lead Associate Simplion Technologies,” Shivanath expounds. Later, Shivanath enhanced his skills as a Senior Developer in Groupon,one of the largest users of Salesforce in the world. Along the way, his thirst for Salesforce was not quenched and spending time with the Salesforce success community and resources available through Force.com helped him to earn distinctions as both a Salesforce.com MVP and a Force.com MVP. That was a turning point in his career. And finally with the culmination of his pool of experiences, the dream of starting his own company was translated into reality with the setting up of Dazeworks in April 2015. This turned out to be the best decision he took and since then there has been no looking back.

Although the company had to face initial hiccups in terms of dealing with complex legal law, taxation, red tapism in paper works and managing finances, Shivanath learnt swiftly and managed to overcome the challenges through his constant learning experiences. Founded on the principles of quality, service and excellence, the company has grown from strength to strength. Shivanath rewinds how Dazeworks was incorporated one and a half year ago with a team of only 2 people at Centre A Offices – a premium serviced office space located in Kochi. Soon many MVP’s with cumulative experience of the Salesforce platform joined the company including Vinay Chaturvedi and Deepak Anand. Internationally, Dazeworks expanded its offices to Dubai and San Francisco and in India it has offices in Kochi and Bangalore.

Shivanath strongly believes that if you have a very good team, you will have a very good client base and keeping his team secure is his core principle. The company holds an expert team of eminent certified developers, architects and consultants which paved the way for the growth of the company. A reason for Dazework’s rapid growth is also its strong portfolio of services. Through its expertise delivery model and through experienced people, Dazeworks works hard to deliver everything under the Salesforce umbrella to provide perfect customer satisfaction, from hiring a dedicated developer resource to providing expert architectural advice. The platform offers robust services to the client right from the beginning of their project and guides them till the end so that they can ensure a better ROI. “We are the experts and we provide a long term solution to our customers with dedicated resource for projects with the right skills and expertise,” Shivanath adds.