hroughout history M&As have played an important role in the transformation of the industrial sector of India and globally. The MRTP Act and other legislations have amended legal ways for large business groups and foreign companies to resort to an M&A strategy for growth. This strategy has been employed by several well known corporate groups in the past like R.P. Goenka, Vijay Mallya and Manu Chhabria and more recently by the Future group,; for growth and expansion of their business interests. During earlier times of the Indian industrial era, there have been a plethora of M&As in every sector of the Indian industry. Even, the known and big industrial houses of India have been engaged in several big deals through this strategy. Continuing with the trend after liberalization, even today it is considered as an important tool of overall strategy to reconstruct SMEs. In fact today, the functional importance of M&As is undergoing a sea change in India.
Mergers and Acquisitions today have become a staple of newspaper headlines. Not just the established companies, but even startups are keen to cut the “time to grow” through strategic M&A’s. According to a latest study of global M&A by A.T. Kearney, the deals between the developing and the developed countries would be growing at an annual rate of 19 percent surplus over the industry average. Thus, this rate of growth indicates how rapidly the developing world is catching up in the M&A business. Furthermore, the study found that companies from developing countries apart from India, like China, Malaysia, Russia, the United Arab Emirates and South Africa are taking over established firms at an astonishing rate. This pattern is seen to grow approximately 26 percent annually. The rise in the number of mergers over the past five years has been dramatic. However, companies in emerging markets are playing an increasingly important role. It is also a well known fact that most M&A’s fail in the medium to long term and do not provide the expected value to the acquiring company. Thus, to help the well known companies as well as the emerging companies to reconstruct, grow and manage the change of an M&A, Natio Cultus was founded by two professionals; Dinesh Singh and Nalin Singh. Both being successful entrepreneurs with decades of CXO level corporate life behind them, saw the challenges of the industry and realized that there was a great need for strategic consulting and business coaching for the leading players of the industry and their leaders at the helm of affairs. Thereby, they decided to form Natio Cultus (People Nourishment in Latin) to make M&A legally and strategically easier for the companies as well as help manage the change for their employees and leaders. The large corporate of the industry took the help of the big consulting houses, but the SMEs were either hesitant or saw no value in such consulting that was offered. On realizing the mindset of the industry, Natio Cultus was born to provide engaged practical solutions that drove the company and the leadership forward strategically and made SMEs realize the necessity of the value of consultants who were involved at every step of their journey..
Natio Cultus is now a global strategy consulting company, counseling clients on their key strategic issues and coaching their leaders. Their Professionally built team and the industry expertise help the SMEs make informed decisions and solve their toughest and most critical business problems. On asking about their strategy and unique benefits, Dinesh Singh, Founder, Natio Cultus avers, “Large or small we enable our clients to craft a strategy or refine an existing one successfully. We stay partnered with our clients till the strategy is articulated to the organization and the change process is implemented at all levels. We at Natio Cultus provide a comprehensive range of capabilities around the globe; including Strategy, Mergers & Acquisitions, Operations and Marketing & Sales apart from world class one on one coaching for Business leaders and a range of business support services. We have deep expertise and a proven track record in a broad range of industries.”
“Headquartered in Hyderabad, Natio Cultus has successfully become the “right hand” of a lot of SMEs & corporate leaders in the first two years of its establishment”
Establishing the company with such a unique concept and ideas was quite a challenge for them. Initially they lacked the branding aura that the big consulting firms have. It also took time for them to win the confidence of the SMEs. But with the expertise of professionals, each with more than 20 years of experience in their team, they were successfully able to make a mark in the industry in a short span of time. Various leading companies as well as known leaders approached Natio because they believed in the expertise they had in managing change apart from the deep domain knowledge. The fact that Nalin Singh was a well-known Life & Business Coach apart from a successful author was an added advantage in the initial period. The company offers accurate knowledge, insight and guidance that an organization needs to move forward with confidence. “Our strategic navigators deliver world-class and rigorous analysis, deep knowledge of their industries, and pragmatic solutions to produce practical, high-impact results”, adds Dinesh.
The Unique Approach
Headquartered in Hyderabad, Natio Cultus has successfully become the “right hand” of a lot of SMEs in just a couple of years of their establishment. Their clients have noticed the uniqueness in their “people centric” approach and relevance which hasve created a bond between Natio Cultus and them. Cultus with its Mergers and Acquisitions advisory offering provides the benefit of buying and selling of advisory to its clients across the globe. The firm provides M&A Advisory services to its clients across industries. They not only advise on structuring mergers and acquisition including structuring issues and drafting transactional documents, but also advise on Corporate and Security Law issues related to SEBI Takeover Code, Listing and Assist Clients In Compliance with Regulatory Requirements, Government Approvals, Statutory Filings and many others. They moreover advise companies on methods of restructuring including joint ventures, mergers, acquisitions, demerger or spin-off a division into a separate company, buy-back of shares, leveraged buyouts, slump sale, reduction in share capital, winding-up and repatriation of the proceeds. This is not the end, their services are highly valued for their partnership approach on change management where they take leaders and employees through the change process for maximum leverage of the M&A. Their deep knowledge and thought leadership experience in employee engagement cater to the needs of employees and organizations for fast, actionable, insightful, practical and affordable solutions that cause least disruption to ongoing activities while the M&A process is going on. As Nalin puts it. “the real value comes from the one on one coaching of the Board or involved leaders to ensure the M&A’s work after the giddiness of the deal making is over.”
The Journey So Far
Over the past couple of years, as a fairly new organization Cultus has witnessed an exponential growth in the industry. Equipped with a variety of vastly experienced consultants, they cover diverse industries like IT, Telecom, Pharma, Real Estate, Manufacturing, Mining, Retail, Ecommerce and Wellness Space. Not only the SMEs they also have clients from big conglomerates of the industry to startups. Commenting on the growth of Cultus, Dinesh says, “We have been growing at a rapid rate. We plan to hit a million dollars in consulting revenue in the coming year. With 40 employees today as a team of NatioCultus, we are established in almost all parts of the globe. But we do not want to grow ourselves for the sake of growth; our clients must see value. We want to grow with our clients’ success. The satisfaction of our clients is our greatest achievement and our priority; which today has made us this successful.” Cultus is a one of its kinds as a reliable partner, for startups and well established organizations that are looking for strategic guidance. They are known for their accurate, reliable, timely and actionable solutions to every situation.