The second decade of the 21st century has witnessed a dramatic transformation in retail sector driven by economic, technological and consumer changes. Rising customers’ information, growing consumer expectations, new ways of shopping, increasing global competition and declining margins are just a few of the hallmarks of this transformation which are influencing the entire competitive landscape. As the customer expectations are growing, there has also been a remarkable rise in their needs and demands. This scenario has caused the global retail giants to invest more in core retail functions, thus helping the retail sector to grow faster. Today, while there are several vendors out there who are offering high-end business consultancy services to help the retailers achieve both customer and operational excellence; most of these are not even fully equipped to address the core retail functions. As a result selecting the right consultant becomes an extremely puzzling task for the retailers.
Adding Value to Retail Business
Sketch Consultancy, set up by a group of retail sales and marketing professionals armed with over 15 years experience, realized this crunch and offered a different approach to handle the growing qualms of the retailers. Based out of Mumbai, this young company presents strategic consulting and retail transformation services to leading retailers and consumer brands like Asus, eXHIBIT, Sennheiser, Croma, Olympus, Western Digital, Airbnb, CISCO and many more. Tailored to industry’s best culture and practices, Sketch Consultancy is solely committed to offering services which cover Retail Strategy, International Retail Expansion, Organizational Design, Supply Chain and Management, End-Consumer Program, Retail Store Formats and Locations, Experience Marketing, India Market Entry as well as consultancy on Retail Acquisitions and Disposals.
Based out of Mumbai,Sketch presents strategic consulting and retail
transformation services to leading retailers and consumer brands
Sketch Consultancy’s wide range of engagements across retail sector includes Omni-Channel Retail Planning, Omni-Channel Organization, International Retail, Digital Strategy for Brands, Digital Performance Review, Customer Journey Mapping and Cost optimization. Acknowledged globally as a pioneer in the field of retail consultancy, this company largely vests its focus on helping its customers to improve their competitiveness by anticipating and responding to the rapid changes in customers’ buying practices and retail technologies.
“As retail specialists, our strength lies in our unique ‘vertical’ model. Our focus on retail ensures that we fully understand this sector, and we combine under one roof, all of the essential retail disciplines to address the challenges faced by retailers and consumer brands in adapting to the ever-changing consumer market,” speaks Vibhav Mehta, Marketing Professional & Managing Partner, Sketch Consultancy.
From Here and Beyond
Incepted in 2012 by a single person as a pure retail consultancy, today Sketch Consultancy has evolved into a team of 70 to 80 highly skilled professionals who are continuously striving to meet the clients’ objectives. Briefing about the future road map of the company Vibhav says, “At present we are spread across 3 places including Mumbai and Delhi and our manpower is stretched across the top 10 cities of India. As per revenue perspective, this year our growth has been more than 300 percent in terms of revenue and keeping these figures up we are looking forward to become a 100 crore worth company in coming days. Furthermore, we also have plans to go beyond India in future and serve the international markets.”