The global financial crisis of 2008 had major repercussions across the globe. Not only did various businesses shut down but several traders and investors lost money owing to improper planning and lack of awareness. Though the situation was salvaged by the end of 2009, till then many businessmen had gone through the toughest phase of insolvency. Observing this at that time and understanding the pulse of those investors’ mental state Pulkit Agrawal was keen to start a business with a motive to make trading less risky. He focused on extensive research to understand the basic problems that traders had to face while generating profits through trading and took a year to complete it. “While researching I created a team that can work to fulfil the basic goal and make our clients aware about the stock market which led them win over in all market conditions whether it is bullish or bearish,” says Pulkit. Therefore, following his heart, he established LiveTips Market Research in 2010 with the motive to make trading easier, safer and less hazardous for traders across India.
Armed with a workforce of fifty employees, LiveTips Market Research is now headquartered at Gwalior and serves in Stock Market (NSE), Commodities (MCX) and Agro- Commodity (NCDEX). “Currently we offer twelve kinds of services in the stock market segments. There isn’t particularly one major service because we have to give preference to our each and every client,” he explains. The company categorises its services in two different parts that includes, normal services covering low or mid net worth clients and premium services covering the HNI (High Net Worth) clients. It covers almost all the segments of the capital markets and allows companies, those who are interested in the industry, to use these services. Additionally, LiveTip’s trading software LT ALGO also helps companies get services without even consulting a third party. However, post sales, the business analysts and sales representatives of the company always try to solve their clients’ queries.
While rendering valuable services, the company often comes across several problems faced by its clients. The biggest problem of this field is that each trader or client has different requirements and that too according to their risk bearing capabilities. “A small trader generally invests small money in the market and thus gains small profits whereas, in the same market condition, a HNI trader always looks for large profits,” explains Pulkit.
“A small trader generally invests small money in the market and thus gains small profits whereas, in the same market condition, a HNI trader always looks for large profits,” explains Pulkit.
LiveTips puts efforts in creating awareness among its clients so that they can use the correct opportunities to earn under any condition prevailing in the market
However, LiveTips started its trade by delivering one type of service for all traders initially which was a challenge for its clients to accept. Realising this later, it went for diversification in the services. “We added more experienced research analysts in our team. This expanded the number of services as well as made research much reliable and accurate,” he adds. The company also reviews its services and refines it regularly by helping its clients receive hassle-free results.
With the growing competition in the market, bagging new customers and up selling the old ones is a big challenge. To win over this situation, LiveTips puts a lot of efforts in creating awareness among its clients so that they can use the correct opportunities to earn under any condition prevailing in the market. “Our clients won’t survive but thrive in the market since we make things easier for them. Our services are cost effective and our clients can get bundle of additional products and services at a more profitable price. Our services also have added values; free initial consultants, proper research reports on capital markets which we release on regular basis,” he informs.
LiveTips believes that a company’s success depends on the success of its customers. Therefore, it tries to be responsive towards its clients whenever required and never hides facts from them or do false commitments. “We face several challenges on a daily basis but we remain focused and determined towards our goal,” he affirms. Furthermore, positive work ethic also leads the company to get things done effectively and efficiently. The ability to adapt changes has also helped the company to achieve successes. “Our highly qualified team members, dedicated and self motivated staff, open door policy etc. creates healthy environment in the company and gives positive ambience to employees,” he adds.
The company is now keen on increasing its sales and products in existing markets and is thus planning to set up new branches in various cities across India. It is also aiming to hire new talents for its own benefits along with creating business opportunities for brokers and sub-brokers as well. However, with a hope to enter the software market in the near future, LiveTips is all set to introduce efficient applications to make things easier for its clients.