Cover Story

Turrino Advertising: Building Indigenous Brands

The story of Turrino is one of need meeting intention. The year was 2002, and UAE had already caught the world’s attention. Be it tourism, shopping, oils or landmark buildings – the world’s best brands were making the country its hub. This was also the time when lots of home grown brands were beginning to make their presence felt. While the network agencies catered to the MNCs crowd – there was a need being felt for¬¬ the local grown brands. And that’s where Turrino intended to find its space. The local brands while growing fast needed a hand holding when it came to managing of their brands and transitioning from a smaller set up to a larger canvass....