A recent report by Mondo - "The Future of Digital Marketing" concluded that 80 percent of companies are planning to increase their digital marketing budgets over the next 12 to 18 months. The study, which was based on an online survey of 262 digital marketing executives indicated that digital marketing operations are not an additional benefit but has become a business necessity nowadays. Due to a tough economy, new technologies, expanding global markets and greater competition organizations have become more flexible and responsive to operating in a riskier, costlier and more complex environment. Howbeit, technology and behavioral shifts have laid the foundation of the second wave of digital business.
“The speed of economic and technological changes mean that the right path yesterday may not work today and could be a disaster by tomorrow,” believes Arup Rajan Dey, Founder, CEO, Genitek Solutions Pvt. Ltd, a Management Consulting, IT Services,Cloud Services and Online Branding company. Helping clients deal with the complexity, Genitek provides specialized services in all the above categories by Conceptualization, Finding Marketing Gaps and Implementing Creative Ideas. Founded 10 years ago, under Arup’s vision, Genitek has been guiding organizations in the right direction, to make lasting improvements in their performance and realize their most important goals, irrespective of the sectors and size. “Over a decade we have built a firm which is uniquely equipped for this task and producing results for our clients consistently. We study markets, trends and emerging best practices, in every industry and region, locally and globally,” he adds.
Overcoming Challenges with Excellence
Today, Genitek offers broad management consulting skills combined with marketing consulting along with implementing creative ideas, IT services, digital marketing and 24/7 customer support
India stands on the 166th position globally, in terms of ‘starting up new businesses' - a recently published report from WB says so. The statistics are disheartening, yet they indicate at a much difficult market scenario a decade ago. It’s a known fact that starting a new business in the Indian market was an uphill task a few years ago. Talking about the hurdles that the firm had to face, Arup expounds about a series of them; cash flow management, talent recruitment, customer relations, delegating the tasks and more. “Time management was the biggest problem faced by us. Executing more projects with the limited resources was another challenge we faced over the years,” he says. By setting out a list of goals and guided by Arup’s principles the firm manages and schedules time with proper discipline. “We were assuming we were growing, not that we did not grow, and we have come to the point at which we can’t take on any more work in our current structure,” he recollects. Working towards goals and sticking to the task list accordingly and with a good support system to backup the process, the firm
crossed the bridge with ease. “Perseverance and intelligence are our allies; we use them to our advantage to keep working toward our goals. We are still undergoing self-development and leadership training,” expounds Arup.
Rendering Distingished Services
Headquartered in the garden city of India, Genitek brings in a decade of experience and expertise into the Management Consulting, Online Branding and Digital marketing space. Being a market changer in the industry today, the firm backs up clients to achieve lasting success, by offering a wide range of services that reinforces their core consulting work, from implementing creative ideas to enhance the ROI, advanced digital marketing (including Social Media Campaign, Search Engine Optimization) to software solutions, web services or cloud computing which impacts the client’s business returns in a much lesser time. “We serve clients at every level of their organization, in whatever capacity we can be most useful, whether as a trusted advisor to top management or by creating the new business model to the stakeholders or as a hands-on coach for front line employees. For every engagement, we assemble a team with the most appropriate experience and expertise,” Arup proudly says. Bringing in a collective insight into industry issues and technologies to help clients achieve lasting business transformation, the firm molds recommendations into practice. Today, Genitek offers broad management consulting skills combined with marketing consulting along with implementing creative ideas, IT services, digital marketing and 24/7 customer support.
Since it’s inception the firm has come a long way, today the firm is much more than just another name in the Marketing Consulting, Branding and Digital Marketing arena. “I still remember that we started with a very low budget and our firm grew over the years, thriving financially on its own,” Arup adds.
Committed to make a positive difference to the world, the firm is assured to bring values in terms of the business practices, governance, and social responsibility. With the best creative business ideas and cutting edge IT solutions, Genitek is planning to build a presence across all major Indian cities and offshore as well. “However, creating a sacred environment as well as exploring the best brains by providing a friendly environment with an empowering context in the society is one of our future agendas,” Arup concludes.