Tricycle is a pioneering brand consultancy firm that strives to offer top-notch branding services to their clients. The company was founded by Samyadeep who has got immense industry expertise working in the branding and communication industry. Apart from this, he is also a strategic marketing professional from IIT Bombay and during his entrepreneurial journey, he was joined by Kaushik Saha who brings with him the expertise and experience of working in the international businesses and challenger brands. We want to be the preferred branding market in the area of design for many years. This combination of expertise in strategic marketing and design has been a primary catalyst behind the growth of Tricycle.
Within a short period of time, Tricycle has been able to build a positive reputation in the industry and build a strong niche in the market. In the crowded Indian branding consultancy space, Tricycle has been able to make their own path to success and the new age ideas and plans of the company have been a massive hit amongst their clients. With most of the existing branding consultants catering to the established brands, Tricycle took a different approach and wanted to primarily focus on SMEs, new age enterprises and family-owned businesses. This in itself was a bold move which helped them to stand out from the rest of the competition and the company’s vision to have an impact on the branding consultancy space, in general, has helped them to break new business frontiers and tap into the untapped potential that this space had to offer.
Adding more about the product conceptualization and the aim behind the inception of Tricycle, Samyadeep says, “Tricycle was created to take strategic brand building to new companies, entre-preneurs and family-owned businesses and challenger brands. We want to be the preferred branding
company for those pursuing a new vision, new product, new solution or just wanting to explore a new perspective. With entrepreneur-ship gaining traction and becoming the preferred choice for many, it was time that the 3rd largest startup ecosystem got a branding company focusing on them.
Also, we want to work with family-owned enterprises where the new generation is taking over and now wants to bring in fresh perspectives to the business. Tricycle is a strategy focused, design oriented and communication integrated outfit and this cohesiveness and consistency is what makes us deliver relevant outcomes”. The company’s ability to understand the requirements of their clients and offer them bespoke solutions has also helped Tricycle to not only create but also maintain an impressive clientele that includes companies from different industry verticals.
In the crowded Indian branding consultancy space, Tricycle has been able to make their own path to success and the new age ideas and plans of the company have been a massive hit amongst their clients
When asked more about what separates them from the rest of the competition and the growth of Tricycle, Kaushik adds, “We are a purpose-driven entity and we have made sure that there is no dilution happening in our purpose. People have also started to understand what we are offering and the value additions that we can offer to them. We also under-stand the vision of our clients, as well as, their short, mid and long-term goals so that we can custom-create the needed services. Also, our designs are very functional and it is also formulated according to the needs of our clients”.
Evolving with the changing times, Tricycle is aiming to grow consistently and the company has laid out a well-planned future road map that includes increasing their clientele and working with like-minded entrepreneurs to be the epitome of top-notch branding consultancy services. So, for those business leaders who are looking for fresh and aggressive branding ideas and a branding consultant that will handhold you through the entire process, Tricycle is the perfect option for you.