Traditional advertising agencies and digital agencies have been serving brands across industries since decades. What they offer as solutions to clients is majorly ‘advertising solutions’ and not ‘brand solutions.’ A brand problem cannot be just solved by posting a digital post, filming a TVC or enhancing the SEO results. This is where brand strategy consultancy services come in. A brand problem, however small, needs a magnified look at consumer’s lives and what impacts it. Wolfzhowl, a problem solving company started by Kalyan Ram Challapalli in 2012, it believes that consumer behaviour change is the key instrument to achieve the brand image. By studying...
Deepshikha Singh, Managing Editor
Vinay Singhal, Co-Founder & CEO, WittyFeed
Mukti Sadhan Nath, Co-Founder & Executive Director, Azkka Pharmaceuticals
Dr. Amit Nagpal, Co-Founder & President, Bloggers Alliance
Guru Prasad, Director – Healthcare, Bosch
Virender Jeet, Sr. Vice President (Technology), Newgen Software Technologies
Manmeet Ahluwalia, Head – Marketing, Expedia, India