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Wolfzhowl: A Consumer Behavior Change Lab Crafting Efficacious Brand Solutions

Traditional advertising agencies and digital agencies have been serving brands across industries since decades. What they offer as solutions to clients is majorly ‘advertising solutions’ and not ‘brand solutions.’ A brand problem cannot be just solved by posting a digital post, filming a TVC or enhancing the SEO results. This is where brand strategy consultancy services come in. A brand problem, however small, needs a magnified look at consumer’s lives and what impacts it. Wolfzhowl, a problem solving company started by Kalyan Ram Challapalli in 2012, it believes that consumer behaviour change is the key instrument to achieve the brand image. By studying...