Cover Story
Wolfzhowl: A Consumer Behavior Change Lab Crafting Efficacious Brand Solutions
Traditional advertising agencies and digital agencies have been serving brands across industries since decades. What they offer as solutions to clients is majorly ‘advertising solutions’ and not ‘brand solutions.’ A brand problem cannot be just solved by posting a digital post, filming a TVC or enhancing the SEO results. This is where brand strategy consultancy services come in. A brand problem, however small, needs a magnified look at consumer’s lives and what impacts it. Wolfzhowl, a problem solving company started by Kalyan Ram Challapalli in 2012, it believes that consumer behaviour change is the key instrument to achieve the brand image. By studying...
Contents
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4
Striving towards a Cleaner and Greener Future!
Deepshikha Singh, Managing Editor
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8
How Brands Synchronize Content Marketing with Traditional Advertising !
Vinay Singhal, Co-Founder & CEO, WittyFeed
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20
Health for Happiness: Practicing Wellness Over Illness
Mukti Sadhan Nath, Co-Founder & Executive Director, Azkka Pharmaceuticals
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24
Your Story is Your Brand - Why MBA Students Need to Build a Brand Online?
Dr. Amit Nagpal, Co-Founder & President, Bloggers Alliance
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28
The Value is in Care
Guru Prasad, Director – Healthcare, Bosch
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34
Using Artificial Intelligence to Fight Fraud
Virender Jeet, Sr. Vice President (Technology), Newgen Software Technologies
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38
The Physical Travel World has Gone Digital!
Manmeet Ahluwalia, Head – Marketing, Expedia, India