Bizbrains Advisors: Creating a Niche for themselves in the Indian Export Import SME Advisory Market

CIO Vendor The development of small and medium sized companies is crucial for the development of a country like India, hence major emphasis should be given to help them achieve their true potential and be competitive in the international market. Forprofitable and sustainable development of small and medium sized companies, offering value added advisory services on the various facets of their operation becomes highly essential. However, there is a hugegap in the Indian SME advisory segment. The primary reason behind this is the fact that very big businesses have the resources to get the services of expert advisorsto look into and advise them on the various facets of their operations. Most SMEs don’t have this luxury of appointing area-specific advisors. Acknowledging this gap& her passion for this export import segment, Minal Mehta established Bizbrains Advisors in 2015 to offer value-added services to SMEs operating in the export import segment. Minal Mehta, is a CA with over a decade of work experience in the Big 4 consulting firms like KPMG& Deloitte. After gaining valuable industry experience, she zeroed in on the inception of Bizbrains Advisors.

As an SME advisory firm that specifically caters to businesses operating in the export import segment, Bizbrains Advisors had to come up with a diverse set of services to provide uniform yet effective solutions to each one of their clients. “Most of our clients want our help to be competitive in the international market and we work on two aspects – One is in optimizing the tax costs which is involved in the supply chain and the second one is how our clients can be competitive in international markets. We let them know about
various polices/schemes related to their operations and what they can do to reduce their cost and increase their profits. First, we understand their supply chain and then we do our research on how to make our clients more competitive in the international market.

We have developed a very unique service proposition where we focus on bringing value addition. So, what we do is, we review the business and then we let them know what additional benefits that they could avail. So, working with us is not a cost for them but it is an investment. Apart from this, we also provide Exim policy related training, cross-cultural training, EXIMfinance, LC discounting, other advisory services related to import export business, indirect taxes, and we also help on the legal side of the business too. We also help our clients with EXIMdata research, refunds, and litigations to the various departments which is, in a way, unique service being provided by a single entity for this segment.”, says Minal.

Bizbrains Advisors is able to bring value addition to their client’s business, which has helped the firm to not just attract new clients but also retain their existing ones


Owing to the quality of their services, industry expertise and experience of their team, Bizbrains Advisors has been able to clock an impressive growth in a very short span of time. The company as of now has clients who are into agricultural, pharmaceutical, engineering, chemical, food, textile products& service industry as well. By offering top-notch services and effective solutions that are backed by research, Bizbrains Advisors is able to bring value addition to their client’s business, which has helped the firm to not just attract new clients but also retain their existing ones. The company’s services are so effective that, they were once able to save crores for many of their clients.Adding about the future plans and prospects of Bizbrains Advisors, Minalspeaks, “We want to expand to the length and breadth of the country and we want to continue to help our clients become more competitive. We want to reach out to 1 lakh SME exporters and importers in India”.