Cover Story
Metamorphis Unlimited
Today, business owners and corporate executives might agree to the fact that Human Resources (HR) is an important function, but it also involves a lot of cost. However, for most of these businesses it is not their expertise or their core function which directly helps them generate sales and revenue. In today’s time of uncertainty, it is essential that businesses focus their attention and resources on their core business functions. However, amongst all the important things, HR function cannot be ignored as it is crucial to keep the workforce motivated, help drive company culture and fill the talent gaps in the organization in order to leave a positive impact on...
Contents
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4
Reviving SMEs to Recovery with Right Advisory
Deepshikha Singh, Managing Editor
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8
The Changing Face Of Marketing In Today’s Data Driven World
Priyanka Sharma, Head - Marketing, Cignex Datamatics
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17
Creating A Brand Image In A Price Sensitive Market - Where The Consumer Loyalty Is Towards The Price & Not The Brand
Shripal Gandhi, Founder & CEO, Swipe Technologies
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21
How Tech Is Changing Just About Everything In Marketing
David Roman, CMO, Lenovo
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26
E-Commerce: The Next Big Overhaul Through Technology
Suroor Wijdan, Founder, Xencov Software
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28
Creating Undying Consumer Experience
Scott Kellner, VP - Marketing, George P. Johnson Experience Marketing
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32
Making Your Organization The Best Workplace
Krity Sharma, Chief People Officer, Mahindra Lifespace Developers
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34
The Future Awaits Enormous Opportunities
Deven Parekh, Managing Director, Insight Venture Partners