Gone are the days when customers were forced to choose between a couple of brands while purchasing a product or a service. With the growing number of organizations operating across each industry vertical, customers have a range of options to pick and choose the brand that they feel will satisfy their needs the most. In today’ sultra competitive business environment, it is essential that organizations use the right tactics to differentiate themselves from their competitors. With the advancements in online and offline technologies, the entire world is a marketplace and establishing your business as a brand with due credibility, you give your customers a valid reason to consider you before turning elsewhere. An industry expert after 10 years of experience in media and Ad agency, Shreyas Bangad was quick enough to recognize the gaps in the industry and the need to bridge this gap. Cashing on this Industry Gap, Shreyas established BrandMatterz in early 2013 with a vision to provide 360-degree brand development solutions and organizational growth hacks.
Acknowledging the importance of branding in this modern era, BrandMatterz thrives with the objective of ‘Your Brand is Your Business; Your Business is Your Brand’. “India is a very huge market and there are many businesses that face marketing challenges and without branding, no business can survive in today’s market. Every company needs the right branding strategies to succeed in the competitive domain. At BrandMatterz, we like to brand ourselves as witty and creative while we use the logical side of our brain at the same time. Our clients can throw us any problem and we are always geared upto offer solutions that can steer our client’s business in the right direction and help them move forward which is more important and challenging than providing ready-made solutions. With our custom
made strategies, we aspire to create brands that will capture hearts and not just brains thus creating desirable first impressions, influencing the customers with engaging conversations, living up to the positive associations, and inspiring transformation in market and commitment in customers”, speaks Shreyas, Founder Director, BrandMatterz.
Identifying the different array of requirements of their clients, the service portfolio of BrandMatterz includes marketing and communications, brand experience, brand strategy, and brand identity and communications. The company also has a separate photography and filming division which allows BrandMatterz to be a one-stop shop for all your branding dilemmas. A result-oriented firm, BrandMatterz with its team of skilled professionals helps their clients to create and maintain loyal customers, employees and stake-holders.
By being a unique entity in the brand consultancy industry, BrandMatterz has also been able to carve a niche in the market and create an impressive clientele that includes well-established companies from various industry strata including real estate, IT, FMCG, hotels and even some from the education sector to name a few. Some of the top names served by BrandMatterz include Kinetic Green, Nilon’s, Kumar Properties, Magarpatta Clubs & Resorts. Also, the expertise of BrandMatterz is well reflected in the way the firm has contributed towards end-to-end conceptualization and implementation of The Urban Story, a one-of-its kind apparel line located in Kolhapur, Maharashtra.
Brandmatterz thrives with the objective of ‘your brand is your business; your business is your brand
BrandMatterz has been awarded on multiple occasions for their out-of-the-box ideas including the prestigious Design Innovation award by Economic Times. Moving forward, the company aspires to spread its wings across cities like Mumbai, Bangalore, Ahmedabad and Raipur. With a vision to go on an unconventional path, BrandMatterz is also taking stakes in businesses against the business growth orienetd 360-Degree brand and marketing solutions. “We are positive about our approach and with BrandMatterz, we are all set to be the flagbearer of the industry and the epitome of top-notch brand consultancy within India”, signs off Shreyas.