How many of you would like to associate with a company with whom you or someone you know did not have a good experience? Possibly very few or may be none.

Eminence,a reputation consulting firm, works to solve this challenge of companies and individuals. Be it an employee, customer, distributor, media or a vendor, each one seeks a positive experience. Companies make big strategies, spend huge money in implementing them but often fail to address the little things that matter. This is exactly where Eminence's expertise makes a difference. It helps companies in identifying gaps between the brand promise(what their brand stands for) and the promised delivery. There after it offers recommendations and solutions that can bridge these gaps. The Company focuses on engaging with all the stakeholders of its clientsfollowing a comprehensive approach to their reputation. Every strategy is aimed at enhancing the experience of their clients' varied stakeholders.

Having spent over two decades with various corporates spanning across industries, Mitu Samar, a well-known name in the brand and communication space, incubated the concept of reputation management through stake holder experience and thus Eminence was born.

“A company’s promise and campaigns around it result in brand recall, but it's the promised delivery, that drives sales and builds loyalty. Typically companies focus on the former and therefore take their eyes off the actual experience of all stakeholders. This is the single most important reason why many high decibel campaigns or initiatives fail the ‘ROI test’. Eminence through its research backed structured approach aids in fixing the experience, through active stakeholder engagement”, shares Mitu Samar, explaining what made her pioneer the concept of reputation management. This unique approach actually gained our attention and that drove her selection to be a part of the top 20 women consultants in India.

Eminence offers 360-degree solutions in building, establishing and protecting the reputation of their clients. In the building phase the consultancy helps its clients in setting the basics right by first understanding their brand positioning, and then designing brand collaterals and messages like logos, brochures, websites tag lines, values, vision and mission statements. In the establishing phase, it supports in cementing their position through various kinds of profile-raising activities such as PR initiatives, digital media communication, and various content-led thought leadership positioning. For well known companies and individuals, protecting their hard-earned reputation is highly critical and that is what differentiates Eminence. It has worked with popular companies including PSUs in drafting their reputation policy, formulating crisis communication strategy, implementing client delight initiatives, building employee engagement plans and even promoting channel partner advocacy. All these are essential for ensuring that the organization leaves an unforgettable experience with