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Tips to Attract Foreign Investors for Startups

By Tanuja A Akkannavar

With the advent of innovations in this domain, in particular, the Indian startup community has been booming in the last decade. Indian startup companies have been so exciting and successful that they have drawn the majority of foreign investment. Foreign investment in Indian startups continues to expand year after year, with international investors holding the majority of stakes in the Indian startup environment. International investors believe in Indian startups and provide the capital boost that these startups need for business expansion.

Several stakeholders in the foreign market are looking to make money from various market dynamics in other countries. Some of the top tips to attract foreign investors for startups are listed below:

1. Build Powerful Business Plan –
Construct your business model once you have a better understanding of your company. Evaluate the company's value by defining all required expenditures, possible risks, and limitations, as well as predicting revenue potential and benefits. Startups should also have a firm grasp on the nature of their business plan and be aware of the fierce competition in which they will work. All of this preliminary analysis and preparation would provide a solid foundation for entrepreneurs to determine how much start-up capital they will need and approach international investors accordingly.

2. Carry Out Every Possible Research –
An Entrepreneur should gather as many details, analysis, and knowledge as necessary before approaching foreign investors. One will have to know what there is to know about your company, the market you want to reach, and how your company will compete in that market. Investors will have more faith in you because of your planning, which demonstrates that you can handle the complex world of international markets.

3. Strong Networking –
You can network for international investors the same way you will for domestic investors if you want to draw them. Numerous organizations link companies and investors on a global scale, both online and offline, these events will enable you to cultivate and earn the confidence of investors. This type of networking will also warn potential investors that you are actively seeking capital. Attracting a foreign investor needs the same level of confidence and networking as attracting a domestic investor.

4. Know about Horizontal and Vertical Investment –
You must decide which of the two types of foreign investment you want to make. The majority of investors choose a horizontal or vertical investment approach. In a horizontal approach, the investor and the client operate in their respective countries in the same way. The investor in a vertical strategy is searching for a company that will complement their own. They can choose your company because it can distribute their goods. Your business can also generate a part or resource that the investor requires. Early on, determining which of these techniques would work better for you will enable you to target the right investors.

5. Participate in International Investment Competitions –
A slew of competitions is held around the world to support the most ambitious startups. All of them invite people from all over the world to participate. A startup will not only create buzz about its business concept but also develop a reputation before it even goes to market by participating in an international competition. Plus, competing in competitions is a great way to meet experts and mentors who can provide useful guidance as well as money! In addition to funding, a startup that wins a competition typically receives favourable coverage in the media and business circles. This publicity has the potential to increase the amount of money raised.

As the world becomes more connected, entrepreneurs will explore and exploit a variety of foreign funding options. The process of attracting investors for startups can be challenging, time-consuming, and discouraging, but if done properly and systematically, it can yield excellent results for startups.

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