Samsung has recently established a new research laboratory in the United States, signaling its commitment to advancing the field of three-dimensional dynamic random-access memory (3D DRAM) technology. As one of the prominent players in the memory chip manufacturing industry, Samsung's strategic move aims to concentrate efforts on the development of the next generation of 3D DRAM, according to reliable industry sources.

This newly instituted laboratory is reportedly operating under the umbrella of Device Solutions America (DSA), which is headquartered in Silicon Valley. DSA serves as the hub for Samsung's semiconductor production endeavors in the US market. The primary objective of this dedicated research facility is to pioneer an enhanced DRAM model that will position Samsung as a frontrunner in the global 3D memory chip market, as disclosed by the sources familiar with the matter.

In a noteworthy announcement made in October, Samsung revealed its ongoing work on novel 3D structures designed for sub-10-nanometer DRAM. These innovations are anticipated to facilitate the creation of larger single-chip capacities, surpassing the remarkable threshold of 100 gigabits. This strategic move underscores Samsung's commitment to staying at the forefront of technological advancements and maintaining a competitive edge in the evolving landscape of memory chip technologies.

Samsung's track record includes the successful commercialization of 3D vertical NAND flash memory chips in 2013, a pioneering achievement within the industry. However, the broader semiconductor market faced challenges in 2023, experiencing an 8.8 percent decline in revenue. This downturn was attributed to weakened demand in enterprise and consumer spending. Amidst this challenging scenario, artificial intelligence emerged as a positive catalyst for the semiconductor industry, becoming a pivotal driver of content and revenue, especially in the latter half of the year, according to insights from Counterpoint Research.

Samsung, like others in the industry, was impacted by the slowdown in the memory market, witnessing a substantial 38 percent year-on-year decline in revenue in both the DRAM and NAND segments. Factors contributing to this decline included soft demand in the PC, server, and smartphone segments, coupled with oversupply and excess inventory across the market. Despite these challenges, Samsung's establishment of a dedicated research lab underscores its commitment to innovation and future growth in the dynamic landscape of semiconductor technologies.