Meta: Facebook Content May Be Automatically Shared Into Instagram Threads

By Consultants Review Team Friday, 23 February 2024

Facebook's parent company Meta is testing a new function that lets users publish information on Facebook and Threads at the same time. According to media reports, this functions similarly to Instagram's current cross-posting feature, which lets users send posts from the app to Facebook and vice versa.

A representative for Meta has reportedly acknowledged to TechCrunch that the business is now evaluating the ability to transfer material from Facebook to Threads. Currently, though, it seems that this feature is limited to iOS devices. When or when the functionality will be made accessible to Android users is unknown.

A user on Threads going by the name @whimchic said that her post was immediately posted to her Facebook and Instagram profiles. Nevertheless, there was no evidence of cross-posting of the information.

Although it can be useful for producers who want to publish more quickly to Facebook, Instagram, and Threads, it might be difficult for consumers who want to have separate social network accounts. But for Meta, it might mean more people interacting with Threads and sharing more material there.

Meta has dabbled with content sharing on its many social media channels before. This is not the first time. The software giant unveiled a function in November of last year that disseminated information from Threads to other social networks that are owned by Meta automatically. In response to feedback from users, Meta added a setting that lets users turn off automatic sharing by default.

In an effort to combat artificial intelligence (AI)-generated material, the Misinformation Combat Alliance (MCA) has announced its collaboration with social networking behemoth Meta, previously Facebook, to launch a dedicated fact-checking hotline on WhatsApp in India. Public access to the hotline on the most widely used messaging platform globally will begin in March. Notably, elections are being held this year in both the US and India.

The WhatsApp chatbot, which will provide multilingual help in English and the three regional languages of the nation—Hindi, Tamil, and Telugu—will allow users to report deepfakes. The massive social media platform stated that it had "promised" to assist in preventing misleading AI information from meddling in this year's international elections.

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