WhatsApp Launches New Service In India To Counter Deepfake Concerns

By Consultants Review Team Thursday, 22 February 2024

WhatsApp Launches New Service to Address Deepfake Risk in India. In an effort to stop false information from spreading on its platform in India, Meta is working with the Misinformation Combat Alliance (MCA). To address these concerns, a hotline service has been developed as part of this program. Users across the nation will be able to contact this hotline via a WhatsApp chatbot beginning in March.

Language-specific Access to Service

The helpline's mission is to alert users to the risks associated with deepfakes and material that circulates on WhatsApp from different sources. WhatsApp users in India will be able to utilize the service in English, Hindi, Tamil, Telugu, and other languages without having to provide particular information about the chatbot/helpline. Later on, more regional languages will be added.

In India, WhatsApp is quite popular and acts as a medium for the rapid dissemination of news and material. Meta and WhatsApp want to steer clear of the platform that spreads deepfake material and fake news during an election year because it would draw unwelcome attention from the government.

Message Limitations on WhatsApp

In response, WhatsApp has limited the number of messages it may forward in India to five, limiting the spread of controversial information in particular. Information from chatbots is becoming more and more common, and WhatsApp intends to use its fact-checking staff to filter material and stop fake news from spreading. Next month, the hotline will be put to the test to see how well it works to dispel false information.

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