Owing to rapid digitization and increase in the number of social media platforms, Influencer marketing has emerged as one of the most popular marketing strategies today. One of the most prominent reasons for its popularity rises from the fact that customers today are more informed than ever. While making purchases decisions, influencers are the ones driving the present customers because they are the icons and role models of many millennials.
While most of the firms are still unsure about including influencers in their marketing strategy, this article highlights few benefits of adopting influencer marketing which can aid in the business growth significantly.
- Building Credibility: At present, youngsters are eager to follow influencers on social media because they are inspired by them and trust their opinions as well as recommendations. Most Influencers with a loyal following have been successful in establishing themselves as a subject matter expert in their niches. As a result of which any recommendation or insight coming from them is deeply trusted by their followers. Studies have shown that tweets from influencers when coupled with those from brands have increased purchase intent magnificently. Not only that, almost 40% of people have accepted having made a purchase after being influenced by someone’s tweet. When an influencer endorses a product or a brand, their followers are likely to be way more interested. As a result of which one of the biggest benefits of influencer marketing is its ability to shape trust and credibility about a brand.
- Addressing the Target Audience: One of the most important benefit of influencer marketing is that it is able to ensure value to the target audience of the brand. We all have come across popular YouTubers who share product videos on their channels which are not only immensely insightful but are also a valuable source of content for their audiences. While invariably looking up product reviews online, a review from an influencer that talks about the features in detail and their usefulness would indeed be valuable. Not only are these reviews informative but also reliable for consumers which results in reaching their targeted audience significantly.
- Fastest Customer Acquisition: Since the audience reached by using influencer marketing strategy is essentially the target audience of business, they convert quicker. As they are already interested in this particular niche, not only the businesses can gain customers quicker but can also drive more conversions. According to a recent study it has been concluded that influencer marketing is the fastest in acquiring customers online. This is clearly one of the key benefits of influencer marketing as most of the modern marketers in the survey seem to agree with this.
- Boosts SEO: Domain Authority has extreme influence on how the businesses rank in search. Domain Authority is basically a score allotted to a website based on how educational, convenient, and appropriate content it holds. If other well-reputed and acknowledged websites link to this business site, then it has a good content. If your chosen influencer holds a high DA and links back to your website, your business is likely to appear in top ranks in search results. Hence, influencer marketing can significantly help the businesses to boost their SEO efforts.
- Enhances Brand Awareness: Influencer marketing is one of the effective ways of reaching new audiences for your products or services. By forging a partnership with an influencer whose niche aligns with your products, your business can reach an already engaged audience. When such an influencer endorses your products or highlights your brand, it helps your business acquire more visibility which not only coherently increases your reach but also boosts your brand awareness.