Google's Circle to Search AI feature, initially exclusive to the Samsung Galaxy S24 series, is set to expand beyond Galaxy and Pixel devices from September this year. Samsung revealed this information in a press release celebrating the success of the Galaxy S24 series in the Netherlands. While the feature will remain exclusive to Samsung and Google devices until September 2024, there is speculation about its potential availability on other Android smartphones once the exclusivity period ends.

Introduced in the first feature drop of 2024 for Pixel 8 and Pixel 8 Pro, the Circle to Search feature enables users to conduct quick Google Lens searches by using circle, highlight, or tap gestures on any visible item or object on the screen. Activation can be done through a long press on the home button (for button navigation) or a swipe inward from the bottom corners (for gesture navigation). Industry observers anticipate a broader rollout by the end of the year, extending to older Pixel devices and select smartphones from Samsung's S-series and Z-series before becoming accessible on devices from other brands.

In a recent quarterly earnings call, Apple's CEO, Tim Cook, hinted at upcoming generative AI software features expected to be available to consumers later this year. While Cook did not disclose elaborate details, he expressed Apple's commitment to investing in cutting-edge technologies, particularly artificial intelligence. Cook conveyed enthusiasm about unveiling specifics of their ongoing work in this domain later in the year, assuring stakeholders that Apple has plans in place for its user base.

The developments suggest a competitive landscape among tech giants, each aiming to introduce innovative AI features to enhance user experiences. The Circle to Search expansion showcases the collaborative efforts between Samsung and Google, while Apple's upcoming generative AI features indicate the company's commitment to staying at the forefront of technological advancements.