E-Commerce giant Flipkart join hands with NITI Aayog to initiate upgradation of Women Entrepreneurship Platform (WEP). This inventiveness has been implemented to elevate the community experience for women entrepreneurs in India.

However, the platform is designed to be a unified access portal that aids in bringing together women from varied parts of India to realize their entrepreneurial aspirations. Alongside, the new version would also include an additional feature to offer mentorship to the women mentees with specific knowledge concerning a problem area through a dedicated online mechanism facilitated under FICCI-FLO's Empowering the Greater 50 percent mission.

The basic plan of the platform was first designed by NITI Aayog CEO Amitabh Kant who had announced the setting-up of a Women Entrepreneurship Platform at 8th Global Entrepreneurship Summit held in Hyderabad during 2017, with an overarching theme of 'Women First, Prosperity for All.'

Amitabh says, "It is my hope that WEP will become a digital place for entrepreneurs to not only seek information and support, but also help each other out. Serving as a forum for people's voices to be heard, helping inform policies and programs to better suit the needs and requirements of people."

'Community' on the WEP platform aims to connect knowledge-seeking women entrepreneurs who have questions or seek clarifications on multiple aspects of setting up new businesses (like registering businesses, GST, funding, effects of the pandemic), or progressing already established businesses; to knowledge providing women entrepreneurs who have experience in setting up businesses and hence can contribute by solving queries.

Kalyan Krishnamurthy, Chief Executive Officer of the Flipkart Group, states that the MSMEs and start-ups have enabled the industry to better understand their challenges and needs. He further adds, "The WEP plays a critical role in uplifting and empowering women-led businesses in their growth ambition and we are privileged to partner with NITI Aayog in enabling their journey to success".