After acquiring Aegon Life Insurance, Bandhan Financial Holdings changed the name of the life insurer to Bandhan Life. The new business has outlined a five-year goal to become a multi-channel life insurance as part of its expansion strategy. It will shortly hire one thousand more workers. BFHL became the new promoter in February 2024 after acquiring its share from BCCL and Aegon Indian Holding.

Satishwar B, MD and CEO of Bandhan Life, stated: "We have a clear goal for the next five years. We intend to increase our market share in all pertinent product categories, which will improve the services we offer. "To keep up with our strategy of using tech as an enabler, we have heavily invested in technology and data-driven processes," he continued. This merger will enable us to expand with the new Bharat, which is our ambition."

Given their size and scope, Bandhan Bank is probably going to be the biggest distribution partner at first. According to Satishwar, it is present across all consumer segments, including mass and traditional banking clients.

"Even though our business is mostly digital, we don't limit our sales to the internet. Most of the procedures in our partner-based distribution are tech-enabled, so once a consumer understands what they want to buy, the rest of the process moves quickly," the spokesperson stated.