Apple To Release iPads And M3-Powered MacBook Air Without Launch Events

By Consultants Review Team Monday, 04 March 2024

Apple is expected to present a number of new devices, including 13- and 15-inch MacBook Air models with M3 processors, new iPad Pros with a large 12.9-inch OLED screen, and peripherals like the Magic Keyboard and Apple Pencil. It is anticipated that this announcement will take place in the next weeks, according to a report.

These product introductions may use a different strategy from usual Apple product launches, which include special events. Instead, such releases may be followed by invitation-only media briefings. There may not be a formal launch ceremony; instead, Apple may post product-related films and promotional content on YouTube in lieu of the devices being accessible on the company's official website.

Moreover, conjectures regarding the arrival of iOS 17.4, which is expected to provide a plethora of new features, have been made in conjunction with the product introduction. The upgrade is anticipated to improve the multimedia capabilities of the iPhone 15 Pro series by allowing it to capture native 3D films.

The MacBook Air and iPad Pros are among the new products that are reportedly already in production abroad, according to a report by Bloomberg. This suggests that Apple is planning to introduce the devices gradually. This strategy implies that Apple will release these goods gradually as opposed to all at once.

Similarly, improved performance from the much-anticipated M3-powered MacBook Air series is expected, thanks to more efficient CPUs. In terms of design, it is anticipated that the M3 MacBook Air models would continue to resemble the existing M2-powered MacBook Air in every way.

There are rumors that Apple is focused on the 2024 Worldwide Developers Conference (WWDC 2024), which is taking place in June. There are rumors that the business may present and demonstrate new artificial intelligence (AI) technologies during this event. These features are anticipated to be released by the end of 2024 and to be available on a variety of devices, including the iPhone, iPad, Mac, and others. Apple's strategic emphasis on AI developments highlights the company's dedication to integrating cutting-edge technology into its ecosystem and offering consumers intelligent and innovative functions.

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