At the re:Invent conference on Tuesday, Amazon AWS revealed a generative AI chatbot similar to ChatGPT but tailored exclusively to enterprises. Amazon Web Services (AWS), the market leader in cloud computing technology, has made the latest move at a time when competitors such as Microsoft and Google have already implemented their own generative AI technology in their products. Q is marketed by Amazon as a 'new form of generative AI-powered assistant' that can answer employees' questions, develop content, and take actions based on company data.

Meanwhile, Amazon stated in a blog post describing the objective of its new generative AI product that the new chatbot is "designed for work that can be tailored to your business." You can use Amazon Q to hold discussions, solve problems, develop content, gather insights, and take action by connecting to your company's information repositories, code, data, and enterprise systems. Amazon Q provides employees with quick, relevant information and recommendations to help them streamline processes, improve decision-making and problem-solving, and ignite creativity and innovation at work."

AWS CEO Adam Selipsky noted during the conference about the importance of generative AI, "GenAI will redefine every application we engage with, at work and at home...Organisations of all sizes, from startups to businesses, are embracing Generative AI. They seek to convert the momentum generated by early experiments into real-world productivity advantages."

Amazon's push into artificial intelligence: Amazon is attempting to reclaim ground lost to competitors such as Microsoft in the artificial intelligence area. The Redmond-based corporation has relied significantly on OpenAI for its generative AI service and has invested more than $10 billion in the startup. Following the debut of ChatGPT, Google hurried its generative AI chatbot Bard to market, while also upgrading its other offerings like as Google Search, Gmail, and YouTube with generative AI.

Amazon had committed to investing up to $4 billion in AI startup Anthopic - maker of another ChatGPT rival bot Anthropic - as part of its efforts to find a place in the fast-changing AI landscape, and had also deepened its relationship with Nvidia, the maker of most chips required for running large language models.