Cover Story
CSDM Solution: Grow, Protect & Manage Business Online
As the world is attaining more and more digitization in every aspect, Digital Marketing is becoming a booming career option for many of the young innovative minds who want to explore themselves in the trending space. Such was the case of Chaitanya Sharma, a resident of Chandigarh who always believed in doing something different. While pursuing his engineering course Chaitanya was deeply influenced by the striking features of sales & marketing genre and noticed that the world of marketing strategies has evolved over the years. Thereafter, opting for a post graduation degree with a specialization in sales & marketing, he joined a Jaipur based firm. Gaining some...
Contents
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8
The Salient Seven powers for Effective Digital Marketing
Anita Nayyar, CEO – India & South Asia, Havas Media Group
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10
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14
The Importance of Media Consulting in Online Marketing
Neha Kulwal, CEO, Admitad India
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16
Leveraging Digital Technologies to Become More Customer-Oriented
Anees merchant, SVP – Digital Advanced Analytics, Blueocean Market Intelligence
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22
Workplace of the Future Virtual, Collaborative and Flexible
Purshottam Purswani, Chief Architect, Atos India
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26
Change the Game: Get More from Digital Marketing
Subhendu Pattnaik, Director, Marketing – Gallop Solutions
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30
Digital India can’t do without the Protective Wall of Cyber Security
Pradipto Chakrabarty, Regional Director, CompTIA India
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34
Digital Marketing is for the Brave
Carlton D’Silva, CEO & CCO, Hungama Digital Service Limited
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38
Content marketing is Fiercely Misunderstood in India
Chitraparna Sinha, Director, Esmee Network
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40
Demystifying Digital Marketing
Sivaram Kuppachi, CEO & Bonny Philip, Brand Manager, Zamstars Management Services
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42
The Physical Travel World has Gone Digital!
Manmeet Ahluwalia, Head – Marketing Expedia, India