Cover Story

EconStra: Your Knowledge Partner

Strategy has never been more challenging than in today’s environment of global competition, in which corporate strategies must transcend the borders of nations and markets. Too many organizations try to be everything to everyone, wasting resources in markets that may never provide a worthwhile return on investment. More and more organizations with time learn that past experience is not always the best basis for developing future strategies. The exercise of strategic planning, while important, tends to answer the how and when of business planning and rarely captures the essence of what it means to think strategically. That’s where strategic thinking comes in....