hile going for advice, we all want to put our trust in Subject Matter Experts. The same is true in case of companies looking for financial advice. "Most companies would want a McKinsey or BCG to advice them. However, not every company has the resources to afford the bigwigs," says Gaurav Asthana, Managing Partner at Transjovan Capital. These companies have no choice but to fall back upon smaller consulting firms that are only able to support a particular task-based requirement. Hence, the consulting market in India is facing a dearth of strategy partners who can partner with clients, provide implementable advice, have high quality standards and yet not cost a bomb. Having identified these shortcomings Gaurav founded Transjovan, a new-age Board Advisory firm that provides solution-based advisory services that are 'beyond conventional advisory'. "We firmly believe in holistic appreciation and understanding of the needs of our clients rather than on prima-facie evaluation," explains Gaurav. Founded in 2011, the company has today steered over 20+ prestigious clients in their 'business transformation' journeys and has clocked a whopping 400 percent increase in its revenue in the last three years.
Building Lasting Customer Relationships
However, like anything new and disruptive, the company had to fight against the 'pre-conditioned mindset' of many prospects that came across as a bottleneck for initiating new relationships. Without being fazed by the challenges, the motivated team braved through the days of gradual customer acquisition. As their initial clients engaged with them, they reviewed the deliverables and admired the company's professional culture and work ethics. This resulted in repeat business from existing clients.
"Adding to this, referrals from our happy customers also acted as a critical business enabler for us. Quality and Professionalism have been our success mantra," adds Gaurav.
Providing Quality-Driven and Implementation-Oriented Financial Advice
Addressing Customer Challenges
Companies usually endeavor to find ways to achieve better revenue scale, gain profitability, raise funds to support business growth and corporatize their business. 'Apart from this, diversifying the business and achieving inorganic growth also poses as a major challenge for many," explains Gaurav.
Keeping this in mind, Transjovan provides a large gamut of services to client companies which includes, Board advisory, Capital-raising, M&A advisory, Business Plan advisory, Business Valuation, Joint Venture advisory, Business Performance Improvement, Real Estate Valuation, Market Feasibility study, Entry Strategy study, Organization Development, Business Due Diligence, Business Process Modeling and Corporate Workshops.
"We prefer to work as strategic partners along with our clients and hand-hold them throughout their 'business transformation' journey," Gaurav explains. Given its well-rounded bouquet of services, the company has helped its clients gain a 75 percent improvement in the sales and profitability, on an average.
In this era of competition, Transjovan comes across as a one-of-its-kind Board advisory firm. "We have adopted the partnership approach to consulting. While most consulting firms look at shorter-term engagements, we focus on long-term engagements that include the implementation phase as well," says Gaurav.
Apart from this, Transjovan's 'Pay-as-you-go' pricing model provides better visibility on the engagement progress to its clients and is easy-on-their-budgets. Leveraging its team's vast experience in enabling business transformations across various stages of a company's evolution-cycle, the presence of an expert advisory panel and its technology-enabled delivery model, the company has definitely carved a niche for itself.
Keeping an eye on gaining a bigger market share, the company intends to invest further in technology to enhance its value proposition for customers. "We are also looking to expand our Advisory Board panel - a panel that will comprise of some of the best Subject Matter Experts for various sectors," says Gaurav about the companyï¿½s future plans. Given their dedication to transforming businesses globally, Transjovan is sure to witness an upward growth trajectory in the future.