Prudent marketing is the key to any business’ success. As part of marketing, companies need to identify the right markets for the product, conduct product promotion campaigns, ensure right pricing and packaging, and finally build an efficient delivery channel for the product to reach the customer. In such a scenario, marketing consultants can guide organizations through this arduous process. Having worked in B2B companies for 14 long years, Anamika Ashish Dikshit decided to leverage her knowledge and skill set in helping SME’s and Multinationals gain higher growth and market share in the near future.
Anamika’s brain child YRSK M& B Solution Pvt. Ltd. guides companies thoroughly with the marketing strategies and right sales force alignment to enhance the company’s growth trajectory. Right from launching a product until building a lasting brand out of their products; YRSK manages it all. Incorporated in 2014, the company’s primary goal is to offer 360 degree marketing solutions to corporate entities that thrive to execute successful marketing strategies. However, the company’s late entry into the market brought some of the major challenges for generating business for them. Anamika says, “By appointing the industries best marketing minds, YRSK turned to be profitable.”
Headquartered in Mumbai, marketing consultancy remains the organization’s primary focus area and its competitive edge. Their array of services include building marketing strategies, sales initiatives, pricing, public relations, internal & external communications, and promotions, monitoring and tracking the end results. While working on the overall growth strategy of clients, the company helps clients achieve the set revenue goal. From marketing mapping to sales alignment of the company, and from understanding the gap in revenue generation to filling it up through marketing and sales team, YRSK works on all. The entire cycle, starting from understanding market visibility to lead generation to order conversion & secure customers is planned, implement and monitored by the YRSK team.
YRSK’s lead generation platform provides sales opportunity to clients, database management, market trends, demographics, and consumer behavior. By understanding the client’s objectives, it designs sales plans, and marketing strategies that best suites client’s requirements and marketing budge. For direct revenue realization, the company analyzes the product gap, lead generation, sales force fulfillment, its training, sales support material etc. Apart from that YRSK also fulfills other branding and promotional needs including corporate gifts, corporate film and many industry insights that are required to run businesses. As part of business consultancy, YRSK’s research team performs leading edge research on the products, suggests clients with
YRSK’s lead generation platform provides sales opportunity to clients, database management, market trends, demographics, and consumer behavior.
different product pricings, gathers underlying gaps in the client’s business model, and suggests process improvement strategies to improve efficiency and lower operational costs.
The B2C division of YRSK exclusively serves big clients promotional needs like corporate film gif and in enhancing corporate image. Anamika adds, “Although YRSK’s expertise is in B2B Marketing but it has started B2C marketing promotions, where it does all promotions & BTL branding & research for Blue chip companies like Videocon, Tide water Oil, D-link , Sansui, Hitachi and many more.” Additionally, the company also helps MNCs in setting-up their branches in India or foray into foreign markets.
YRSK’s methodology is efficient. It clearly chalks out yearly, quarterly and monthly goals. Anamika expounds, “By measuring each and every aspect of business, we not only tackle marketing challenges but also bring in organization wide cultural change.” The company has completed several big assignments across India and USA, Europe and JAPAN. The organization is now on a path towards expansion to other cities and newer industry verticals.