CCEREBRATE Business Consulting: Thinking Productivity

CIO Vendor Gurgaon based Ccerebrate Business Consulting has been in the limelight for over years with a dedicated focus on making a smallest to the largest company utilize their existing systems more effectively without making any capital investment in the first place thus saving on a yearly basis in order to maintain a good financial health. The company is known to pursue a 3B approach to give an internal freedom of the ATA - a building block for the approach. This helps to phase out the implementation post the business analysis in a more optimized manner which in turn helps the engagement in progress to deliver more realistic and sustainable results. The robustness of the approach lies in the independence of the working elements within the approach along with mutual dependence to bring in clarity at every stage of the consulting intervention.

To throw light on Ccerebrate's ATA-Lean,it can be mentioned that it is an indigenously developed delivery concept by the Ccerebrate team to bring in the strengths of both the Ccerebrate ATA engagement approach and the standard Lean concepts. This combined approach has been further strengthened by bringing in the basis of operations research as a platform for addressing and synthesizing the business problem in focus. “Effectively this model works best on manufacturing & production,” avers Mr. Ajatshatru Sharma, Director, Ccerebrate Business Consulting.

The delivery approach once deployed to bring in a pare to optimal solution to the issue in focus ensures a definitive result by bringing in system endurance and bottom-line improvement and on an overall level brings in an operational-strategic alignment. The arrangement once executed and deployed through various inherent modules automatically leads the change being brought in the existing system towards making it self-aware and open to external dynamics and endured enough to incorporate changes with minimal variations because the system elements within the construct are customized and not configured.

Needless to say, Ccerebrate brings in proficiency through an expert implementation and deployment of well researched and indigenously developed and structured delivery approaches which are the strengths of the engagement. The delivery models exhibit an optimum balance of standard and customized approaches for arriving at an optimal solution to the business problem in focus. Also, the concept of business simulation has been built in to facilitate the organizations to make any investment decisions if required post the implementation drive to be based on many permutations and combinations through a multivariate approach and visualize the complete system in a virtually running mode with the change elements well incorporated.

“We do not look into proving profit margins or savings but when we talk about improving on the bottom line our sole focus will be actually on the bottom line. We are not into plug and play mode. Once we know the issue and problem of the company, we look into it and decide on the strategies to be done,” he speaks. The company continuously looks for innovating customized approach for production improvement.

The Genesis
Ccerebrate brings proficiencies in strategy and operations through an implementation driven approach to help organizations align their bottom line to top line strategies. The sole idea is to improve the current systems of operations for organizations bringing into consideration both the internal and the external factors to deliver a substantial financial benefit. With 15 years of vast experience in several industry verticals across India and abroad as a management and business consultant, Mr. Sharma has cherished many huge companies in various sectors. He is particularly skilled in the planning and analysis required for meeting high corporate goals. His area of expertise includes specialization in business, and management consulting.

Mr. Sharma is a highly accomplished visionary leader; his delivery verticals are project management, marketing, production management, business process re-engineering, requirements analysis, change management, logistics management and solutions implementation.

The company has been fully operational for 4.5 years. The initial 1.5 years were spent in conceptualizing the delivery approach. “During my course of studies at Hertfordshire Business School, University of Hertfordshire, I came across two professors; Dr Neil Spencer and Dr Chris To fallis. When I came back to India and decided to start my own venture, they were the ones who were very instrumental in giving me a lot of mental and professional support. Their presence gave me a lot of confidence to take the step forward,” says Mr. Sharma. Throughout the entire decision-making process, Mr. Sharma has been immensely supported by his parents and family. This has further helped him to stay strong yet grounded and succeed professionally.

At present,Ccerebrate Business focuses on strengthening
organizations utilize their existing systems more effectively without making any capital investment until deemed necessary in order to maintain a good financial health. Enlightening more on the background of Ccerebarte, Mr.Sharma speaks, “Primarily many consulting firms restrict themselves to giving quotes to the customers without taking much trouble about the end result and its consistency. However, we ensure both through our services and definitely with implementation expertise deliver bottom-line improvements for them.”

Ccerebrate Business Consulting has a different approach to business issues. “We are business consulting with systems, processes and solutions approach. At Ccerebrate, we see these as the most critical of all other extraneous and indigenous factors that we could list down which lead towards the success of any business. We do not see improvement and subsequent change as a short-term approach and if some companies do, probably they are looking forward to a short-term gain and probably this is what we strive to change and help companies build a new robust approach towards the internal and external system dynamics,” he speaks.

The consulting practice at Ccerebrate primarily focuses on improving the bottom-line operations for any industry segment in which the intervention has been initiated. The practice brings in fundamentals of the operations research in addressing the problem along utilizing the 3-B methodical approach to deliver real time productivity improvements that are convertible to financial benefits. The company deploys a well-qualified team who can identify and address the operational complexities and create a productive environment within the organization and work as a team along with the clients’ team to bring in the bottom line improvement and committed financial savings. The proposed solutions are amalgamated with the existing team inputs to realize the positive impact on the overall system productivity.

Mr. Ajatshatru Sharma takes great pride in a fact that Ccerebrate is a quality & delivery conscious organization that continuously strives to establish and maintain strong relations with its clients. The determination of the team underlines the success of Ccerebrate. He highlights that in the years to come; team Ccerebrate envisions expanding its team and strengthening its employees.

KeyManagement
Ajatshatru Sharma, Director, Ccerebrate Business Consulting
With 15 years of vast experience in several industry verticals across India and abroad as a management and business consultant, Mr. Ajatshatru Sharma has cherished many huge companies in various sectors. He is particularly skilled in the planning and analysis required for meeting high corporate goals. His area of expertise includes specialization in business, and management consulting.

Mr. Sharma is a highly accomplished visionary leader; his delivery verticals are project management, marketing, production management, business process re-engineering, requirements analysis, change management, logistics management and solutions implementation.

Three Phases of Ccerebarte's Problem-Solving Structure
Business Analysis
This phase of the intervention primarily focusses on detailing and quantifying in-depth the potential areas and opportunities within the top-line and bottom-line that could be addressed and translated into an actionable plan that could help bring about a substantial cost savings and productivity improvement. This phase extensively utilizes the concepts and techniques of operations research

Strategy
This phase of the intervention primarily focusses on detailing in-depth the top-line and bottom-line strategy by utilizing customized strategistics

Implementation & Results
This is the final phase of the engagement and focusses on delivering real time financial benefits through an implementation driven program

Ccerebrate’s Industry Focus
Dairy
The dairy consulting practice focuses on bringing in a sustainable productivity improvement with in the complex co-operative setup

Ship Building
The shipbuilding consulting practice focuses on bringing sustainable productivity improvement with a key focus on VCT

Building Construction& Infrastructure
The construction consulting practice focuses on bringing in sustainable productivity improvement with a key focus on optimization of the construction TAT

Aviation
The aviation consulting practice is more focused on bringing in bottom-line productivity improvements in an MRO set-up

Manufacturing
This manufacturing consulting practice is focused on bringing in optimization under various process heads

Media
This media consulting practice is focused on Awards and in bringing in a customized methodology development supported by ranking models along with an implementation support