It all started a few years ago when the corporate embraced technology and adopted e-mail as its new marketing mantra. Even though, the recent shift in technology has paved way for plenty of innovations, yet e-mail has stayed relevant. Messaging strategy being the foundation of B2B technology marketing, today, there is a significant shift in the Indian digital marketing. “Email marketing in India has come a long way. Even after the flourishing success of social media in recent times, Email Marketing is still able to retain its importance,” says Manjunatha KG, Founder, Kenscio Digital Marketing. Incorporated in the year 2010, the firm offers 360 degree marketing solutions encompassing both products and services that cater to the multiple challenges faced by the clients.
Modern email marketing companies are striving to develop better deliverability in terms of precise delivery of the emails to subscribers inbox and Email Marketing as a communication tool, ought to be relevant while communicating with the subscribers. Manjunatha adds, “Our data-driven direct marketing services offer end-to-end solution for digital marketers, encompassing both insight gathering from data-based analytics and actions based on the insights gathered.” Parterning with clients to provide them with the expertise in marketing automation, the company renders unique products. With a holistic approach and a sharp understanding of problems in the foundation level, the firm helps its clients in strategizing, planning and executing end-to-end campaign while taking into consideration all data-driven information, analytical and actionable insights.
Bringing in the Uniqueness
With a holistic approach and a sharp understanding of problems in the foundation level, Kenscio helps its clients in strategizing, planning and executing end-to-end campaign while taking into consideration all data-driven information, analytical and actionable insights
According to Manjunatha, partnership with Kenscio is more than a ‘cost-cutting measure’ for the clients to generate a high-performing digital direct marketing response, as they can redirect their internal marketing effort to other strategic touch points. “Our USP is our ability to partner with our clients in driving their total digital direct marketing strategy giving them the opportunity and time to focus on other strategic activities,” Manjunatha explains. Most of the players in E-mail marketing fail to bring smile on clients face, when it comes to finding ways to use automation and integrating data from third-party services to offer personalized communications for customers. This is where Kenscio brings in the difference. “Multichannel Marketing Intelligence Solution (McMIS) is one of our in-house products that helps in precise segmentation and targeted marketing. It helps marketers identify customers based on their demographics, past purchasing behaviour etc,” he adds.
Apart from this, with RTP (Real Time Personalisation) the firm offers unique dynamic personalisation of Email content based on multiple features such as time, geography, past time behavior, etc.
The commitment of Kenscio for its ‘client success’reflects through the multiple accolades won by Kenscio for ‘Best Email Marketing Campaign of the year 2014’ by IAMAI, ‘Best Marketing Innovation of the year 2015’ by Direct Marketing Association of India and‘Marketing Effectiveness-Financial Industry’ by DMA ECHO Asia etc. Unlike others in the market, Kenscio strives to bring global standards of email marketing and direct marketing to power the digital marketing industry and helps the clients put interactive marketing and ROI at the core of their email marketing strategy.
The Journey Till Here and Beyond
Started as an Email Service Provider(ESP) company in the year 2010, Kenscio has positioned itself as a leading digital direct marketing company in India offering innovative services like Big Data and Analytics, Integration & Automation, Creative Services, Full Campaign Management and Strategic Media Buying Services. Headquartered in Banglore, the firm has a 120+ team based in its offices including Mumbai and Gurgaon. A mix of IT technocrats, marketing and business professionals, the company has its R&D division based in Bangalore.“Recently,we have moved on to a larger facility for our Bangalore office to cater the increasing demand for business requirement, research and innovation facility,” Manjunatha adds.
With a steady growth graph and trusted clientele, the firm has positioned itself as one of the direct marketing industry leaders in India. Kenscio’s, ‘Client-Partner’ approach instead of ‘Client-Vendor’ approach has enabled them to bond with a series of reputed clients which includes; PAYBACK India, Infibeam, Yatra.com, BookMyShow, Axis Securities, HDFC Life, Naaptol, HT, Headhonchos, jovi.com, JustWines-Australia, IFB Appliances, etc. “We help our clients to put interactive marketing and ROI at the heart of their email marketing strategy. We understand and appreciate the importance of customer satisfaction; better than anyone else,” he says.
Moving forward, Kenscio strives to bring innovation to power marketing excellence and plans to upgrade strategic global delivery network to cater to business and enterprises across the globe. The several aspiring R&D projects that are under development at Kenscio R&D facility endeavor to provide competitive technology to equip new-age marketers with a better understanding of customers, their needs and their expectations from businesses.