Employees are one of the most essential facets of a business organization and the quality of your employees will have a large roll to play in the success of your company. Managing different individuals to work in sync to achieve a common organizational goal is a skill of its own and one entrepreneur that has got this skill in spades is Krithika Ajay. This industry stalwart who has got two decades of industry expertise and experience, both in India and abroad, is also the founder of AaKrithi Consultants.

She has worked in some renowned companies including Hinduja Leyland Finance, Sundaram Finance, Cholamandalam MS General Insurance, and Frost & Sullivan to name a few. AaKrithi Consultants was set up with a dream and passion to engage with organizations and individuals to develop change leadership capabilities which will help them implement key change initiatives leading to a successful transformation. Under Krithika’s mentorship and guidance, the company has been able to create a positive reputation in the industry and create a niche in the market.

Operating for a Greater Cause
AaKrithi Consultants was conceptualized as a Covid19 support initiative to help organizations and individuals to get back to a normal and healthier life with more confidence and fervour than before. “For me, it was very clear when I started my career in the corporate realm two decades ago that I want to be an entrepreneur. In the year 2020, I was very keen on starting my own business and I felt like I have to start now or it will be late to achieve my entrepreneurial dream.

I always wanted to give back to the society in a big wayand hence under AaKrithi banner, we are also starting an NGO ‘The AaKrithi Foundation’ to make this a reality. Many people were scared to do something new with the current pandemic situation but I was very confident and more than happy to start my Entrepreneurial journey. I love meeting different kinds of people and I try to find solutions to address the issues faced by an organization. I also give my team and the people around me a lot of freedom at work and that has helped me to achieve mine and my organizational goals”, avers Krithika Ajay.

The services offered by AaKrithi Consultants is divided into three segments – Advisory, Counselling, and Consulting. Under the Advisory segment, the company helps their clients in different stages of their development by providing a gamut of advisory services including marketing, business management, human resource management, business start-up, and operations related services.