Payal Jeswani(99 YRS): Leading the League for E-Commerce Business Consultancy in India

CIO Vendor "On my own I will just create, and if it works it works and if it doesn't, I'll create some thing else. I don't have any limitations on what I think I could do or be." These words of Oprah Winfrey stand true for each and every woman out there. In a man's world there is nothing more empowering than a business woman at a high position that would traditionally be owned by a man. Growing e commerce sector in India has brought down the barriers to becoming an entrepreneur and the major ones to benefit from this opportunity have been women. The idea of 'less investment, more profit' in today's e-commerce scenario has helped women entrepreneurs to turn their ideas into fruit-fetching businesses. However, while thousands of women are coming forward to sell their products across the digital platforms, one woman who stepped up to help these women meet their business objectives is Payal Jeswani.

Residing on the top ledges of women pioneers in the consulting domain Payal Jeswani is an industry expert who has been navigating budding e-commerce businesses with her efficient consultancy services towards a better future. Envisaging the call for the development of the e-commerce sector when a great demand for e-commerce consultancy was realized in 2013, Payal Jeswani along with Kishore Jeswani, Vivek Paliwal and Ketan Bhagwate, established 99yrs, a firm which gradually became an engine to drive the ecommerce business and provide end-to-end ecommerce solutions.

"In 2012, India had opened its doors to e-commerce and m-commerce.However, people were still struggling and trying to understand e-commerce and the concept of online selling. Owing to the great demand as well as the curiosity amongst Indians towards e-commerce, we came up with the idea of establishing 99yrs a global ecommerce consulting agency. Today, we call ourselves as marketplace performance agency where we consult, manage end-to-end e-commerce business and drive sales for our customers", speaks Payal Jeswani, Co-Founder and Managing Director of 99yrs.

Fuelling the Growth of Female Entrepreneurs
Today, e-commerce sector has transformed the way businesses are carried out in India. With an Internet penetration rate of just 4 percent in 2007 to 34.42 percent in 2017,India grew from registering a CAGR of 24 percent between 2007 and 2017. In FY20, internet penetration in India was 50.52 percent and the number of internet users in India is expected to increase from 665.31 million as of June 2019 to 829 million by 2021. With this surge, Indian e-commerce market is expected to grow up to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. India's internet economy is expected to double from US$ 125 billion as of April 2017 to US$ 250 billion by 2020, majorly because of ecommerce industry, the revenue of which is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 percent, the highest in the world.

Quick enough to cash on the opportunities within this budding industry 99yrs is offering end-to-end e-commerce solutions right from Online branding solution, Marketing Solution, Category and Domain Experts, Collaboration with Industry experts. Being a performance orientated consultancy firm with global marketplace management, 99yrs has tied up with various marketplaces across the globe with expertise on boosting sales growth for the brand. Highlighting the offerings of 99yrs, Payal Jeswani shares, "Soon after inception, we realized that working with women was definitely not a cake walk. Being a woman, I would accept women to lack
knowledge on e-commerce and technology front and it was indeed challenging to convince them. However, I strongly depend on machine language which makes it easier and convincing. I always believed in taking my clients in confidence and providing value to their business and return on investment. Hence, we offer a range of services, like Content Management such as Product Photography, Cataloguing, Videos, Creative Content creation Fulfillment and warehouse facility Data Analysis which includes Assortment Planning, Price Comparison. Channel Management like Panel Creation, Inventory and Demand Planning, Order Management and Customer Management and Digital Marketing which involves Amazon Marketing service, Brand building, Paid Social, Online Advertising, Google Adwords and more."

For future, payal is aspiring to adopt newer technologies like artificial intelligence and machine learning to build her own multi channel e-commerce Software which will give away an understanding of the Sales and profitable growth and inventory mapping

Leading Businesses to Profits
Today, by forging successful partnerships with women leaders, 99yrs helps passionate women leaders who are building great brands in organic food, personal care, beauty, homecare to meet their organizational objectives by scaling new heights for their business digitally and growing globally. "E-commerce was not so evolved back then in 2013. It was a tough task to make prospects understand about ecommerce business as there was no adequate knowledge of ecommerce and no faith in the ecommerce segment. Understanding the dilemma of our clients, I went an extra mile by educating my prospects about ecommerce business, by providing various case studies and facts and also made and projected three years plan for e-commerce. I understood their pain points and provided them necessary solutions. As a woman, I believe we are good at handling the challenges with patience and this gave them confidence in the ecommerce space", says Payal. Now, with its rich portfolio of clients from across various categories, the woman-leader is leaving no stone unturned to expand her reign not just in India but also overseas.

About her team of skilled experts who have been a constant support to Payal and hold major credit in the success of 99yrs, the protagonist mentions, "We constantly strive to enhance the skills of our manpower and focus on building our team which comprises of highly qualified experts. While our core team has great expertise in various segment of business from e-commerce, Sales, Technology and Marketing, our transparency and clear direction has also played a key role in the growth of 99yrs."

With her strong determination to bring the change by bridging the gaps in the ecommerce industry, Payal has bravely steered 99yrs through all the ups and downs of the journey. Since 2013, it has been a roller coaster ride, starting with Cataloging to Panel Management to Performance Agency and now being recognized as a one-stop-shop for all ecommerce business solutions. An ISO 9000:2015 certified organisation, 99yrs has been successful in building brands globally and crossing the revenue from 3 to 5 million a year. From managing Indian e-commerce sector to aiding the needs of global e-commerce firms across USA, Europe and Middle East, 99yrs is aggressively looking forward to capturing Australia and New Zealand market.

For future, Payal is aspiring to adopt newer technologies like Artificial Intelligence and Machine Learning to build her own multi channel
e-commerce software which will give away an understanding of the sales and profitable growth and inventory mapping. In a time where more is less, Payal Jeswani is ready and willing to tie up with over 100 marketplaces and is fully geared to achieve 25 million gmv in the coming year.