ndia has a huge worth of market size in the Market Research Industry with a rise to middle class income to its emergence in the economic world. There are plenty of career opportunities available in India due to the expansion of the research market. Also due to the rise in the economic status of the country modest inflation rate and relatively stable political backdrops are making the country more highlighted in the Global Market of Research. With an aim to provide the best services which are acknowledged by the industry and customers KAD Research was established in 2013.
The services offered by KAD Research to its clients are both qualitative and quantitative research. The qualitative services include Focus Group Discussions Mini Groups, and In Depth Face to Face Interviews, Ethnography, and Usability Testing. On the other side, the quantitative services include CATI, CAPI, PAPI, CASI, CAWI, and CLT along with retail audits and mystery shopping. KAD Research does healthcare qualitative and quantitative research at affordable cost with good quality data and this is the main strength of the firm. “Experience in the research field is one of the main motivational factors while other factors which led to the establishment of KAD Research as a leader in this domain include creating our own rules and being undeterred to reject unnecessary demands. The joy of life comes when you are able to work freely, encounter new experiences every day and have an endlessly changing horizon,” says Ana, Manager, KAD Research.
KAD Research clients come up with various requirements such as requesting for quotation or proposal about project briefings which includes the details about qualitative and quantitative research, research methods, sample size
and location to conduct the research. By offering efficient services KAD Research has served many clients over years namely GFK, Acumen, IApac, Glocal Mind The Parthenon Group, Healthcare Panel Asia, Unilever & Frisian Flag. Today KAD Research is an Independent Full Service Market Research firm with its presence in India, Malaysia, Indonesia, China, Taiwan, Hong Kong, Bangladesh, Thailand, Vietnam, Sri Lanka, Philippines and UAE.
With technology providing large global exposure and making the world look smaller and easily accessible, KAD being a research agency has used new and innovative technology to access target respondents globally
Elaborating further on the expertise and experience of KAD Research, Ana shares “We are having an expert team to conduct both qualitative and quantitative research among various industries like Healthcare, Automotive, FMCG, Telecommunication, Retail, Technology, Financial Services and many more. All our team members at KAD Research have more than five years of experience in their respective areas. As technology providing large global exposure and making the world look smaller and easily accessible, KAD being a research agency has used new and innovative technology to access target respondents globally.” KAD Research is expecting to incorporate new technologies such as Video Analysis Technology and Data Automation in market research to improve the efficiency of the services that firm offers.
Today, KAD Research has become the members of ESOMAR, Green Book, PERPI and Market Research Asia. Also, the firm is able to gain global exposure through international associations. “In order to improve our services, we are focusing more on the level of services we offer they should be meeting the client’s requirements or the expectations. As a company we are concentrating on the accuracy and quality of services delivered, insightful and excellence of data solutions that we offer to our clients, within a shorter span of time”, signs off Ana.