TikTok beats YouTube to debut native Apple Vision Pro App

By Consultants Review Team Friday, 16 February 2024

TikTok has joined the visionOS App Store's growing collection of apps, offering a new native experience for Apple's Vision Pro headset. The statement was made Thursday via a post on the popular X social media platform.

The platform now provides Vision Pro users with an immersive way to view short-form videos on the new device, resulting in a spatial computing experience tailored to the headset's capabilities.

TikTok's acquisition is a significant coup for Apple, given the app's enormous popularity among Generation Z users. The app's spatial computing experience could emphasize the Vision Pro's ability to consume short-form video

Initially, there were worries about the Vision Pro's restricted native app experience at launch. According to estimates from early January, just about 150 apps were available. However, by early February, the number had grown to 600.

Currently, app engagement is relatively low. Many developers report download numbers in the hundreds. However, as more well-known apps become accessible, engagement is likely to increase.

Native app support has been a challenge, with key providers like YouTube, Spotify, and Netflix originally turning down Vision Pro app development. Indeed, one of the most often reported reasons for returning the headset was a lack of good app support, in addition to the weight and discomfort. However, earlier this month, YouTube confirmed intentions to release a Vision Pro app. This suggests TikTok could soon face competition from YouTube's Shorts offering.


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